Neha Zaidi
VIDWAN ID: 645214

Dr Neha Zaidi

Female Doctor of Philosophy
Assistant Professor | Department of Management
Symbiosis International (Deemed University), Pune
Maharashtra
Expertise: Management
16 Publications
0 Projects
56 Scopus Citations
43 CrossRef
2 Years 7 Months Total Experience
Publications
16 Total
Articles
7
Books
2
Chapters
3
Proceedings
4
Activity

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Scopus Scopus
56 Citations
5 h-index
CrossRef CrossRef
43 Citations
4 h-index
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Professional Recognition

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Community & Membership

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Personal Details

Doctor of Philosophy
2022
Assam University, Silchar
Assistant Professor
Feb 2024 – Present
Symbiosis International (Deemed University), Pune | Department of Management
Social Sciences
Management

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Scholarly Work

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Scholarly Publications

Preface

Editorial
Year: 2021. Volume: 703 , Pages: v-vii .

Intention to adopt user generated content on virtual travel communities: Exploring the mediating role of attitude

Journal Article
Tourism and Hospitality Research. Year: 2023. Volume: 23 , Issue: 3 , Pages: 285-297 .
Authors: Neha Zaidi; Mohammed Naved Khan; Vandana Ahuja

Geographic Information Systems for an Intelligent Geo-Location Based Value Delivery Model

Conference Paper
Year: 2021. Pages: 63-68 .
Authors: Maurya, M.; Dixit, S.; Zaidi, N.; Maurya, A.

Influence of motivation and vlogger characteristics on information adoption: the mediating role of flow experience

Journal Article
International Journal of Internet Marketing and Advertising. Year: 2026. Volume: 24 , Issue: 3 , Pages: 296-317 .
Authors: Pallavi Tyagi; Ajay Kumar; Neha Zaidi; Vandana Ahuja

Building AI driven marketing capabilities: Understand customer needs and deliver value through AI

Open Access
Book
Year: 2023.
Authors: Zaidi, N.; Maurya, M.; Grima, S.; Tyagi, P.

Correction to: Building AI driven marketing capabilities

Open Access
Book Chapter
Year: 2023. Pages: C1-C5 .
Authors: Tyagi, P.; Grima, S.; Maurya, M.; Zaidi, N.

Nokia’s Comeback — Is it Revival of an Iconic Brand?

Journal Article
Asian Case Research Journal. Year: 2019. Volume: 23 , Issue: 02 , Pages: 415-426 .
Authors: Neha Zaidi; Pallavi Tyagi; Animesh Singh

Ethical, Social, and Equity Implications of AI/GenAI in Tourism and Hospitality From the Lens of Sustainability

Journal Article
Tourism Analysis. Year: 2026. Volume: 31 , Issue: 2 , Pages: 317-347 .
Authors: Sujood; Neha Zaidi; Alisha Waquar; Sana Maidullah
Showing 1 to 8 of 16 publications