Nagaraj Samala
VIDWAN ID: 225537

Dr Nagaraj Samala

Male Doctor of Philosophy
Dean
G.Narayanamma Institute of Technology & Science for Women
Telangana
Expertise: Management
24 Publications
0 Projects
856 Scopus Citations
771 CrossRef
6 Years 9 Months Total Experience
Publications
24 Total
Articles
21
Books
1
Chapters
2
Activity

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Scopus Scopus
856 Citations
8 h-index
CrossRef CrossRef
771 Citations
8 h-index
Google Scholar Google Scholar

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Professional Recognition

Academic Excellence
2022
Woxsen University
Junior Research Fellowship
2012
University Grants Commission
Outstanding Research Paper
2023
Emerald Publishing
UGC - NET
2012
University Grants Commission

Community & Membership

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Journal of Consumer Behaviour
Associate Editor
Jan 2023
Association of Indian Management Schools (AIMS)
Secretary - Telangana Chapter
Jan 2025

Personal Details

Doctor of Philosophy
2020
Acharya Nagarjuna University, Guntur
Dean
Sep 2022 – Present
G.Narayanamma Institute of Technology & Science for Women
Associate Dean
Dec 2019 – Sep 2022
WOXSEN UNIVERSITY | School of Business
Social Sciences
Management

Related Profiles

Scholarly Work

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A NOVEL INCLUSIVE EDUCATIONAL MODEL FOR CHILDREN WITH DISABILITY AND SEVERE DISABILITY

Abdul Hannan Abdul Mannan Shaikh;Dr V. Christo Selvan;Dr. B. V. V. Siva Prasad;Dr. Namita Mishra;Dr. Pratibha Teotia;Dr. Priyanka Jain;Dr. Samala Nagaraj;Dr. Samriti Mahajan;Dr. Shashi Prabha Nagendra;Dr. Sita Rani;Dr. Yogendra Singh;Ms. Aruna Yadav;Prof. (Dr.) Ritwik Sahai Bisariya;Prof. Ramesh Chandra Panda;Prof. S S Prasada Rao Ph.D;Ramesh Manza
- Application No. : 2022/07611 Filed : 11-07-2022
Published : 28-09-2022 Published

Scholarly Publications

Factors affecting consumers’ willingness to subscribe to over-the-top (OTT) video streaming services in India

Journal Article
Technology in Society. Year: 2021. Volume: 65 .
Authors: Samala Nagaraj; Soumya Singh; Venkat Reddy Yasa

Longitudinal analysis versus cross-sectional analysis in assessing the factors influencing shoppers’ impulse purchase behavior – Do the store ambience and salesperson interactions really matter?

Journal Article
Journal of Retailing and Consumer Services. Year: 2021. Volume: 61 , Pages: 102586 .
Authors: Bharath Shashanka Katakam; Ramulu Bhukya; Raja Shekhar Bellamkonda; Nagaraj Samala

AI-Driven Intelligent Models for Business Excellence

Book
Year: 2022. Pages: 1-267 .

Editorial for the special section on “Neuromarketing in predicting consumer behavior: The efficiency & effectiveness”

Open Access
Editorial
JOURNAL OF CONSUMER BEHAVIOUR. Year: 2024. Volume: 23 , Issue: 3 , Pages: 1597-1601 .
Authors: Nripendra Singh; Surabhi Singh; Samala Nagaraj

Consumer preferences for seafood sustainability attributes: A comparative study of 12 markets

Open Access
Journal Article
Food Quality and Preference. Year: 2025. Volume: 130 .
Authors: Peggy Schrobback; Airong Zhang; Christina Maxwell; Francesco Tacconi; Kiyokazu Ujiie; Shang-Ho Yang; Man-Keun Kim; Thanh Mai Ha; Lintang Wardyani; Ningning Feng; Caroline Saunders; Meike Guenther; Hwa-Nyeon Kim; Nagaraj Samala

Consumer trust in sustainable seafood certification agencies: A comparative study across twelve markets

Open Access
Journal Article
Sustainable Futures. Year: 2026. Volume: 11 .
Authors: Airong Zhang; Christina Maxwell; Peggy Schrobback; Francesco Tacconi; Shang-Ho Yang; Kiyokazu Ujiie; Man-Keun Kim; Thanh Mai Ha; Ningning Feng; Lintang Wardyani; Caroline Saunders; Meike Guenther; Nagaraj Samala; Hwa-Nyeon Kim

Preface

Editorial
Year: 2021. Volume: 703 , Pages: v-vii .

Investigating the Role of Customer Brand Engagement and Relationship Quality on Brand Loyalty

Journal Article
International Journal of E-Business Research (IJEBR). Year: 2018. Volume: 14 , Issue: 3 , Pages: 34-53 .
Authors: Samala Nagaraj; Sapna Singh