Vijay Prakash Gupta
VIDWAN ID: 400367

Dr Vijay Prakash Gupta

Male Doctor of Philosophy
Associate Professor | Institute of Business Management
G.L.A University, Mathura
Uttar Pradesh
Expertise: Management
68 Publications
0 Projects
151 Scopus Citations
130 CrossRef
3 Years 10 Months Total Experience
Publications
68 Total
Articles
15
Books
5
Chapters
47
Proceedings
1
Activity

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Scopus Scopus
151 Citations
7 h-index
CrossRef CrossRef
130 Citations
7 h-index
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Personal Details

Doctor of Philosophy
2017
N/A
Associate Professor
Nov 2022 – Present
G.L.A University, Mathura | Institute of Business Management
Social Sciences
Management

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Scholarly Publications

Beyond Reality: Unveiling Metaverse Marvels in Marketing

Book Chapter
Year: 2026. Pages: 185-212 .
Authors: Shebin Sharief; Vijay Prakash Gupta; Fathimma Beevi; Shidas Muhammed; Elizabeth George

Advancing Sustainability Through Technology Management

Book
Year: 2025. Pages: 1-358 .

Macroeconomic Impacts of Digitalization and Appropriate Policies for Productivity, Employment and Welfare for Sustainability

Book Chapter
Year: 2025. Pages: 83-108 .
Authors: Vijay Prakash Gupta

Technological transformation in supply chain and inventory management in industry 5.0

Book Chapter
Year: 2025. Pages: 1-15 .
Authors: Vijay Prakash Gupta; Ravindra Kumar; Kavita Singh

Influence of indigenous marketing practices on consumer behavior and brand loyalty in retail

Book Chapter
Year: 2025. Pages: 197-214 .
Authors: Vijay Prakash Gupta; Shebin Sharief; Vishal Kumar Tyagi; Rajesh Manchanda

AI-powered data analytics for customer-centric insurance experience

Book Chapter
Year: 2025. Pages: 15-31 .
Authors: Vijay Prakash Gupta; Mohammad Kashif

Expectations and elevated experiences of the digital-savvy passenger in the modern aviation industry

Book Chapter
Year: 2025. Pages: 40-49 .
Authors: Vijay Prakash Gupta

Ethical and Voluntary Contributions in a Spiritual Context: Insights From Shri Ram Janmabhoomi Teerth Kshetra, Ayodhya, India

Book Chapter
Year: 2026. Pages: 239-264 .
Authors: Thangjam Ravichandra; Nikita S. Nille; Kalpana K. Deshmukh; Deepali Singh; Punjika Rathi; Vijay Prakash Gupta
Showing 1 to 8 of 68 publications