Kulveen Trehan
VIDWAN ID: 439732

Dr Kulveen Trehan

Female Doctor of Philosophy
Assistant Professor | School of Mass Communication
Guru Gobind Singh Indraprastha University
Delhi
Expertise: Film, Radio, Television
23 Publications
0 Projects
35 Scopus Citations
15 CrossRef
18 Years Total Experience
Publications
23 Total
Articles
14
Books
2
Chapters
7
Activity

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Scopus Scopus
35 Citations
3 h-index
CrossRef CrossRef
15 Citations
2 h-index
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Personal Details

Doctor of Philosophy
2013
N/A
Assistant Professor
Sep 2008 – Present
Guru Gobind Singh Indraprastha University | School of Mass Communication
Arts and Humanities
Film, Radio, Television

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Scholarly Publications

Outreach Strategies Adopted by Corporate Organizations for Flood-Affected Communities in India

Book Chapter
Year: 2023. Pages: 1347-1360 .
Authors: Kulveen Trehan

The rise of new media and product promotion: Exploring the potential of online media in advertising the services provided by major telecommunications service providers in India

Journal Article
Indian Journal of Marketing. Year: 2012. Volume: 42 , Issue: 9 , Pages: 41-51 .

Brands explore human relationships for consumer engagement: A critical analysis of television advertising in india

Journal Article
Indian Journal of Marketing. Year: 2015. Volume: 45 , Issue: 12 , Pages: 32-46 .
Authors: Kulveen Trehan; Aastha Gupta

Advertising literacy to empower the young media consumers in India: a critical exploration of the advertised mind

Journal Article
Media Asia. Year: 2017. Volume: 44 , Issue: 3-4 , Pages: 149-160 .
Authors: Kulveen Trehan

Workshops as a methodological intervention to assess media literacy amongst children with special reference to learning through cartoons in India

Open Access
Journal Article
Journal of Content Community and Communication. Year: 2019. Volume: 10 , Issue: 5 , Pages: 11-28 .

Punjabi television in the global world: Capturing the native and the diaspora

Book Chapter
Year: 2021. Pages: 185-206 .
Authors: Kulveen Trehan

DIGITAL ADVOCACY BY NON-GOVERNMENTAL ORGANIZATIONS FOR MENSTRUAL ACTIVISM: A FRAMING ANALYSIS OF #LAHUKALAGAAN (BLOOD TAX) CAMPAIGN BY SHESAYS INDIA

Journal Article
Journal of Content Community and Communication. Year: 2021. Volume: 13 , Issue: 7 , Pages: 291-307 .

Twitter reacts to absence of women on Wikipedia: a mixed-methods analysis of #VisibleWikiWomen campaign

Journal Article
Media Asia. Year: 2022. Volume: 49 , Issue: 2 , Pages: 130-154 .
Authors: Sneh Gupta; Kulveen Trehan