Vijay Prakash Gupta
VIDWAN ID: 400367

Dr Vijay Prakash Gupta

Male Doctor of Philosophy
Associate Professor | Institute of Business Management
G.L.A University, Mathura
Uttar Pradesh
Expertise: Management
68 Publications
0 Projects
158 Scopus Citations
130 CrossRef
3 Years 10 Months Total Experience
Publications
68 Total
Articles
15
Books
5
Chapters
47
Proceedings
1
Activity

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Scopus Scopus
158 Citations
7 h-index
CrossRef CrossRef
130 Citations
7 h-index
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Personal Details

Doctor of Philosophy
2017
N/A
Associate Professor
Nov 2022 – Present
G.L.A University, Mathura | Institute of Business Management
Social Sciences
Management

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Scholarly Publications

Immersive Digital Storytelling: Leveraging Metaverse Experience

Book Chapter
Year: 2026. Pages: 298-312 .
Authors: Arpita Srivastava; Nidhi Srivastava; John Walsh; Vijay Prakash Gupta

Sustainability of the Metaverse for Indigenous Tribes: Opportunities, Challenges, and Pathways Forward

Book Chapter
Year: 2025. Volume: Part F608 , Pages: 209-229 .
Authors: Neetu Mishra; Astha Joshi; Anil Vashisht; Vijay Prakash Gupta; Neelesh Kumar Mishra; Parul Asati

Digital payment apps: perception and adoption – a study of higher education students

Journal Article
International Journal of Enterprise Network Management. Year: 2023. Volume: 14 , Issue: 1-2 , Pages: 122-138 .
Authors: Amit Kumar Arora; Ankit Panchal; Vijay Prakash Gupta; Dhruv Sharma

Integration of new-age technologies in education system to achieve sustainable development goals (SDGs) in emerging economies

Book Chapter
Year: 2023. Pages: 259-280 .
Authors: Vijay Prakash Gupta

Unveiling AI's ethical impact in marketing through social media's darker influence

Book Chapter
Year: 2023. Pages: 173-193 .
Authors: Vijay Prakash Gupta

An analysis of RFID implementation in MSMEs supply chain

Journal Article
International Journal of Enterprise Network Management. Year: 2024. Volume: 15 , Issue: 2 , Pages: 217-228 .
Authors: Binkey Srivastava; Amit Kumar Arora; Vijay Prakash Gupta

FinTech: The Financial Sector’s Digital Reformation

Book Chapter
Year: 2024. Pages: 91-108 .
Authors: Vijay Prakash Gupta; Amit Kumar Arora

Leveraging Digital Transformation in Marketing of Home-Stay Businesses to Promote Tourism: in the Hospitality Industry

Book Chapter
Year: 2024. Pages: 93-115 .
Authors: Vijay Prakash Gupta
Showing 17 to 24 of 68 publications