Ministry of Education
Arvind Sahay
VIDWAN ID: 102102

Prof Arvind Sahay

Male Doctor of Philosophy
Professor | Marketing
Indian Institute of Management Ahmedabad
Gujarat
Expertise: Business, Finance
Scopus 56187204300
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40 Publications
0 Projects
1737 Scopus Citations
1561 CrossRef
22 Years 3 Months Total Experience
Publications
40 Total
Articles
35
Chapters
4
Proceedings
1
Activity

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Scopus Scopus
1,737 Citations
13 h-index
CrossRef CrossRef
1,561 Citations
11 h-index
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Personal Details

Doctor of Philosophy
1996
N/A
Professor
Jun 2004 – Present
Indian Institute of Management Ahmedabad | Marketing
Social Sciences
Business, Finance

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Scholarly Publications

Brand relationships and switching behaviour for highly used products in young consumers

Journal Article
Vikalpa: The Journal for Decision Makers. Year: 2010. Volume: 35 , Issue: 1 , Pages: 15-30 .
Authors: Arvind Sahay; Nivedita Sharma
DOI 10.1177/0256090920100102 Crossref Crossref: 31 Scopus Scopus: 35

The affect premium for brands: Brand-first versus attribute-first presentation of product information impacts willingness to pay

Journal Article
JOURNAL OF CONSUMER BEHAVIOUR. Year: 2022. Volume: 21 , Issue: 6 , Pages: 1280-1292 .
Authors: Priya Narayanan; Arvind Sahay
DOI 10.1002/cb.2081 Crossref Crossref: 3 Scopus Scopus: 4

An Affective Route to Product Evaluation Under Ordered Presentation of Product Information: An Abstract

Book Chapter
Year: 2022. Pages: 399-400 .
Authors: Priya Narayanan; Arvind Sahay
DOI 10.1007/978-3-030-95346-1_129

Nocebo effects from negative product information: when information hurts, paying money could heal

Journal Article
Journal of Consumer Marketing. Year: 2018. Volume: 35 , Issue: 1 , Pages: 32-39 .
Authors: Sumitava Mukherjee; Arvind Sahay
DOI 10.1108/JCM-11-2015-1609 Crossref Crossref: 5 Scopus Scopus: 8

Looking at business model innovation and innovation ecosystems and how they are evolving

Book Chapter
IFAC Proceedings Volumes. Year: 2017. Volume: 2 , Pages: 105-143 .
Authors: Arvind Sahay; Arunaditya Sahay
DOI 10.1057/978-1-349-95123-9_5

When less is better than more: Just-below discount in tensile price promotions

Journal Article
Journal of Retailing and Consumer Services. Year: 2016. Volume: 31 , Pages: 93-102 .
Authors: Prantosh J. Banerjee; Sanjeev Tripathi; Arvind Sahay
DOI 10.1016/j.jretconser.2016.03.012 Crossref Crossref: 10 Scopus Scopus: 10

Predicted Satisfaction from Simultaneous Evaluation of Prosocial and Pro-self Employee Bonus Schemes: Towards a New Form of Management Strategy for Corporate Social Spending

Journal Article
Psychological Studies. Year: 2016. Volume: 61 , Issue: 1 , Pages: 48-54 .
Authors: Sumitava Mukherjee; Arvind Sahay
DOI 10.1007/s12646-015-0349-z Crossref Crossref: 4 Scopus Scopus: 3

Celebrity endorsements and branding strategies: event study from India

Journal Article
Journal of Product & Brand Management. Year: 2015. Volume: 24 , Issue: 6 , Pages: 633-645 .
Authors: Saravana Jaikumar; Arvind Sahay
DOI 10.1108/JPBM-06-2014-0640 Crossref Crossref: 9 Scopus Scopus: 9
Showing 1 to 8 of 40 publications