Rashmi Kumari
VIDWAN ID: 393575

Dr Rashmi Kumari

Female Doctor of Philosophy
Assistant Professor | Marketing
Indian Institute of Management, Kolkata
West Bengal
Expertise: Management
3 Publications
0 Projects
20 Scopus Citations
20 CrossRef
4 Years 4 Months Total Experience
Publications
3 Total
Articles
3
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Scopus Scopus
20 Citations
2 h-index
CrossRef CrossRef
20 Citations
1 h-index
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Personal Details

Doctor of Philosophy
2021
Indian Institute of Management Kashipur
Assistant Professor
May 2022 – Present
Indian Institute of Management, Kolkata | Marketing
Social Sciences
Management

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Scholarly Work

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Scholarly Publications

Effects of income inequality in an emerging economy on subjective economic well-being: suppressing effect of conspicuous consumption

Journal Article
Authors: Saravana Jaikumar; Ankur Sarin; Priya Narayanan; Rashmi Kumari

Cashbacks “In the nick of time”: consumers’ sensitivity to promotion delays and impact on promotion judgments

Journal Article
Journal of Consumer Marketing. Year: 2024. Volume: 41 , Issue: 5 , Pages: 524-539 .
Authors: Rashmi Kumari; Aruna Divya Tatavarthy; Arvind Sahay

Too many cooks spoil the broth? Number of promotional gifts and impact on consumer choice

Journal Article
Journal of Retailing and Consumer Services. Year: 2022. Volume: 69 .
Authors: Rashmi Kumari; Aruna Divya Tatavarthy; Arvind Sahay