Ministry of Education
Saravana Jaikumar L
VIDWAN ID: 102371

Dr Saravana Jaikumar L

Male Doctor of Philosophy
Assistant Professor | Marketing
Indian Institute of Management, Kolkata
West Bengal
Expertise: Business
ORCID 0000-0002-6612-3033 Scopus 56502002000 Google Scholar q7pomPIAAAAJ
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25 Publications
0 Projects
452 Scopus Citations
465 CrossRef
10 Years 4 Months Total Experience
Publications
25 Total
Articles
23
Books
1
Chapters
1
Activity

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Scopus Scopus
452 Citations
10 h-index
CrossRef CrossRef
465 Citations
11 h-index
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Personal Details

Doctor of Philosophy
2016
N/A
Master of Business Administration
2007
ACME TELEPOWER
Bachelor of Engineering
2005
FAO / IAEA of the UNO
Assistant Professor
May 2016 – Present
Indian Institute of Management, Kolkata | Marketing
Social Sciences
Business

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Scholarly Work

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Scholarly Publications

Effects of household characteristics on low-income family businesses: evidence from India

Open Access
Journal Article
Journal of Research in Marketing and Entrepreneurship. Year: 2025. Volume: 27 , Issue: 3 , Pages: 383-408 .
Authors: Saravana Jaikumar; Madhubalan Viswanathan; Shantanu Dutta; Arun Sreekumar
DOI 10.1108/JRME-02-2024-0043 Crossref Crossref: 1 Scopus Scopus: 1

From access to agency: ICT usage, psychological empowerment, and health outcomes among rural women in emerging economies

Journal Article
Health Marketing Quarterly. Year: 2026.
Authors: Bibek Guha Sarkar; Saravana Jaikumar; Prasanna Kumar Gurugubelli; Terjani Goyal
DOI 10.1080/07359683.2026.2687302

Bridging Academia and Practice with Digital Boundary Objects

Journal Article
Journal of Computer Information Systems. Year: 2026. Volume: 66 , Issue: 4 , Pages: 509-523 .
Authors: Prasanna Kumar Gurugubelli; Saravana Jaikumar; Rishikesan Parthiban
DOI 10.1080/08874417.2024.2409258 Crossref Crossref: 1 Scopus Scopus: 1

Unconventionalized intermediation and the paradoxes of NFT markets for cultural goods

Journal Article
Journal of Strategic Marketing. Year: 2026.
Authors: Bibek Guha Sarkar; Saravana Jaikumar
DOI 10.1080/0965254X.2026.2653621

Addressing difficulties with abstract thinking for low‐literate, low‐income consumers through marketplace literacy: A bottom‐up approach to consumer and marketing education

Open Access
Journal Article
JOURNAL OF CONSUMER AFFAIRS. Year: 2024. Volume: 58 , Issue: 3 , Pages: 794-813 .
Authors: Madhu Viswanathan; Saravana Jaikumar; Arun Sreekumar; Shantanu Dutta; Adam Duhachek
DOI 10.1111/joca.12595 Crossref Crossref: 5 Scopus Scopus: 3

Susan’s Dilemma

Book
Year: 2013.
Authors: Saravana Jaikumar; Smirti Agarwalla; Rishabh Dara
DOI 10.4135/9781473993518

Groups and teams: a review of bad apple behavior

Journal Article
Team Performance Management: An International Journal. Year: 2017. Volume: 23 , Issue: 5/6 , Pages: 243-259 .
Authors: Jaikumar, S.; Mendonca, A.
DOI 10.1108/TPM-07-2016-0034 Crossref Crossref: 14 Scopus Scopus: 12

Shareholders' reaction to ethical image of sports teams: an event study in the Indian Premier League

Journal Article
DECISION. Year: 2019. Volume: 46 , Issue: 4 , Pages: 283-300 .
Authors: Jaikumar, Saravana; Pingali, Viswanath; Virmani, Vineet
DOI 10.1007/S40622-019-00230-9
Showing 1 to 8 of 25 publications