Vidwan-ID : 113753

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Criteria Point
Personal Details 1
Expertise Details 1
Experience Details 1
Qualification Details 1
Employee ID 0.2
Orcid ID 0.2
Researcher ID 0.2
Scopus ID 0.2
Google Scholar ID 0.2
Honours <=3< /td> 0.3
Honours >3 0.5
Project worth less than Rs.5,00,000/- 0.2
Project worth more than Rs.5,00,000/- 0.5
Membership in professional Bodies < 5 0.5
Membership in professional bodies >=5 1
No of publications <=15 1
No of publications between 15-45 2
No of publications >45 3

Vidwan Score 7.6

76% Complete
40 Articles
6 Books

Dr Gordhan K. Saini

 Associate Professor
Tata Institute of Social Sciences

Publications

  • 40
    Journal Articles
  • 6
    Book
  • 1
    Conference
    Proceedings
  • 1
  • 15

Citations / H-Index

218 Citations
8 h-index
217 Citations

Google Scholar

Co-author Network

Expertise

Management

Employer Branding, Social Marketing, Consumer Behaviour, Pricing

Personal Information

Dr Gordhan K. Saini

Male
TISS Mumbai, V.N. Purav Marg, Deonar
Mumbai, Maharashtra, - 400088

Experience in Months

Academic: 10 Administrative: 0 Industry: 0

Experience

  • Associate Professor

    School of Management and Labour Studies

    Tata Institute of Social Sciences, Mumbai

Qualification

  • Ph.D

    Banasthali University

Doctoral Theses Guided

2020

Indian Brand Personality – Scale Development and Empirical Validation

Tata Institute of Social Sciences,Swati A Karnataki

2019

Recovery Marketing Activities and Tourism Outcome: A Case Study of a Conflict affected Tourist Destination

Tata Institute of Social Sciences,Ashaq Hussain Najar

2019

Assessing the Role of Instrumental and Symbolic Attributes on Current and Prospective Employees’ Job-Related Outcomes

Tata Institute of Social Sciences,Swati Yeole

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2020

Indian Brand Personality – Scale Development and Empirical Validation

Tata Institute of Social Sciences,Swati A Karnataki

2019

Recovery Marketing Activities and Tourism Outcome: A Case Study of a Conflict affected Tourist Destination

Tata Institute of Social Sciences,Ashaq Hussain Najar

2019

Assessing the Role of Instrumental and Symbolic Attributes on Current and Prospective Employees’ Job-Related Outcomes

Tata Institute of Social Sciences,Swati Yeole

2018

Employer Branding Using Social Media: Role of Source Credibility, and Online Engagement on Job Pursuit Intentions

Tata Institute of Social Sciences,Neena Nanda

Read Less

Publications (48)

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