Ministry of Education
Vidya Vemireddy
VIDWAN ID: 102069

Prof Vidya Vemireddy

Female Doctor of Philosophy
Assistant Professor | Agriculture
Indian Institute of Management Ahmedabad
Gujarat
Expertise: Management
Scopus 57210931922 Google Scholar cL8cpKIAAAAJ
SheRNI View older version My Dashboard
14 Publications
0 Projects
305 Scopus Citations
288 CrossRef
7 Years 2 Months Total Experience
Publications
14 Total
Articles
13
Chapters
1
Activity

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Scopus Scopus
305 Citations
9 h-index
CrossRef CrossRef
288 Citations
9 h-index
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Personal Details

Doctor of Philosophy
2019
N/A
Assistant Professor
Jul 2019 – Present
Indian Institute of Management Ahmedabad | Agriculture
Social Sciences
Management

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Scholarly Publications

Product Availability, Buying Behavior, and Marketing Action: Insights From a Bottom of the Pyramid Marketplace

Journal Article
BUSINESS STRATEGY AND THE ENVIRONMENT. Year: 2026.
Authors: Shehzala; Anand Kumar Jaiswal; Vidya Vemireddy
DOI 10.1002/bse.70963

Social media “stars” vs “the ordinary” me: influencer marketing and the role of self-discrepancies, perceived homophily, authenticity, self-acceptance and mindfulness

Journal Article
European Journal of Marketing. Year: 2024. Volume: 58 , Issue: 2 , Pages: 590-631 .
Authors: Shehzala; Anand Kumar Jaiswal; Vidya Vemireddy; Federica Angeli
DOI 10.1108/EJM-02-2023-0141 Crossref Crossref: 56 Scopus Scopus: 60

Policy Evaluation in the Absence of Survey Data: Customised Border Designs With Satellite Data

Open Access
Journal Article
JOURNAL OF AGRICULTURAL ECONOMICS. Year: 2026. Volume: 77 , Issue: 2 , Pages: 529-558 .
Authors: Muddasir Ahmad Akhoon; Abhishek Shaw; Vidya Vemireddy
DOI 10.1111/1477-9552.70030

Mechanization and labor dynamics in food systems

Book Chapter
Year: 2025. Pages: V5-423 .
Authors: Vidya Vemireddy
DOI 10.1016/B978-0-443-15976-3.00094-5

Consumer Perspectives on Food Traceability—A Systematic Literature Review and Future Research Agenda

Review
INTERNATIONAL JOURNAL OF CONSUMER STUDIES. Year: 2024. Volume: 48 , Issue: 6 .
Authors: Anam Chaudhary; Rajat Sharma; Vidya Vemireddy
DOI 10.1111/ijcs.13101 Crossref Crossref: 3 Scopus Scopus: 3

Women's empowerment and intra-household diet diversity across the urban continuum: Evidence from India's DHS

Open Access
Journal Article
Food Policy. Year: 2024. Volume: 128 .
Authors: Soumya Gupta; Payal Seth; Vidya Vemireddy; Prabhu Pingali
DOI 10.1016/j.foodpol.2024.102680 Crossref Crossref: 14 Scopus Scopus: 12

Transitioning diets: a mixed methods study on factors affecting inclusion of millets in the urban population

Open Access
Journal Article
BMC Public Health. Year: 2023. Volume: 23 , Issue: 1 .
Authors: Suruchi Singh; Vidya Vemireddy
DOI 10.1186/s12889-023-16872-5 Crossref Crossref: 6 Scopus Scopus: 13

Food supply chains and resilience to shocks: Evidence from India's COVID-19 lockdown

Journal Article
Applied Economic Perspectives and Policy. Year: 2023. Volume: 45 , Issue: 4 , Pages: 1801-1834 .
Authors: Nikita Gupta; Vidya Vemireddy; Abhishek Shaw
DOI 10.1002/aepp.13365 Crossref Crossref: 9 Scopus Scopus: 7
Showing 1 to 8 of 14 publications