Ministry of Education
Mahim Sagar
VIDWAN ID: 70653

Prof Mahim Sagar

Male Doctor of Philosophy
Professor (HAG) | Department of Management Studies
Indian Institute of Technology, Delhi
Delhi
Expertise: Management
ORCID 0000-0002-1987-095X Scopus 37361474100 Google Scholar GMO3D60AAAAJ
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39 Publications
0 Projects
1287 Scopus Citations
1165 CrossRef
19 Years 1 Month Total Experience
Publications
39 Total
Articles
37
Books
1
Chapters
1
Activity

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Scopus Scopus
1,287 Citations
14 h-index
CrossRef CrossRef
1,165 Citations
13 h-index
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Professional Recognition

Teaching Excellence Award
2012
IIT Delhi

Community & Membership

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Personal Details

Doctor of Philosophy
N/A
Professor (HAG)
Jul 2025 – Present
Indian Institute of Technology, Delhi | Department of Management Studies
Professor
Aug 2007 – Jul 2025
Indian Institute of Technology, Delhi | Department of Management Studies
Social Sciences
Management

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Scholarly Work

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Scholarly Publications

Global brand’s strategies for Ethical Brand Positioning in cross-cultural environment: an Indian context

Journal Article
International Journal of Business and Globalisation. Year: 2009. Volume: 3 , Issue: 4 , Pages: 374-400 .
Authors: Mahim Sagar; Deepali Singh; D.P. Agrawal
DOI 10.1504/IJBG.2009.024611 Crossref Crossref: 3 Scopus Scopus: 5

Spectrum auctioning and licensing in telecom industry

Review
Year: 2009. Volume: 44 , Issue: 3 , Pages: 17-20 .
Scopus Scopus: 3

An Analysis of Barriers for the Adoption of Cloud Computing in Education Sector

Journal Article
Management and Labour Studies. Year: 2014. Volume: 39 , Issue: 3 , Pages: 249-274 .
Authors: Tajinder Singh Sahdev; Murali Krishna Medudula; Mahim Sagar
DOI 10.1177/0258042X15572422 Crossref Crossref: 4 Scopus Scopus: 5

Modelling of Key Success Factors for Mobile Virtual Network Operators in Indian Telecommunication Market

Journal Article
Global Business Review. Year: 2016. Volume: 17 , Issue: 6 , Pages: 1314-1338 .
Authors: Vineet Sehgal; Mahim Sagar; Ravi Shankar
DOI 10.1177/0972150916660395 Crossref Crossref: 6 Scopus Scopus: 7

Consumer health risk awareness model of RF-EMF exposure from mobile phones and base stations: An exploratory study

Journal Article
International Review on Public and Nonprofit Marketing. Year: 2019. Volume: 16 , Issue: 1 , Pages: 125-145 .
Authors: Rojalin Pradhan; Mahim Sagar; Tushar Pandey; Ishwar Prasad
DOI 10.1007/s12208-019-00222-6 Crossref Crossref: 4 Scopus Scopus: 5

New product selling challenges (key insights in the ICT sector)

Journal Article
Journal of Indian Business Research. Year: 2018. Volume: 10 , Issue: 3 , Pages: 291-319 .
Authors: Archana Sharma; Mahim Sagar
DOI 10.1108/JIBR-11-2017-0216 Crossref Crossref: 14 Scopus Scopus: 14

Amazon India’s “Apni Dukaan”: branding strategy

Journal Article
Emerging Marketing Case studies. Year: 2018. Volume: 8 , Issue: 3 , Pages: 1-15 .
Authors: Neetu Yadav; Mahim Sagar
DOI 10.1108/EEMCS-09-2017-0230 Crossref Crossref: 3 Scopus Scopus: 2

Communication Protocols in Public Health: A Case Study of Vector-borne Diseases

Journal Article
Journal of Health Management. Year: 2017. Volume: 19 , Issue: 2 , Pages: 340-351 .
Authors: Siddharth Dwivedi; Mahim Sagar
DOI 10.1177/0972063417699719 Crossref Crossref: 1 Scopus Scopus: 2
Showing 1 to 8 of 39 publications