Prof Mahim Sagar
Professor (HAG)
| Department of Management Studies
Indian Institute of Technology, Delhi
Delhi
Expertise:
Management
39
Publications
0
Projects
1287
Scopus Citations
1165
CrossRef
19 Years 1 Month Total Experience
Scopus
1,287
Citations
14
h-index
CrossRef
1,165
Citations
13
h-index
Google Scholar
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Professional Recognition
Teaching Excellence Award
2012
IIT Delhi
Community & Membership
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Personal Details
Doctor of Philosophy
N/A
Professor (HAG)
Jul 2025 – Present
Indian Institute of Technology, Delhi
| Department of Management Studies
Professor
Aug 2007 – Jul 2025
Indian Institute of Technology, Delhi
| Department of Management Studies
Social Sciences
Scholarly Work
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Scholarly Publications
Effectiveness of cause-related marketing for differential positioning of market entrant in developing market: An exploratory study in Indian context
Vidyasagar Institute of Mental Health: Bringing People Together for a Cause
The impact of culture on consumer's perception of brand identity: Evidences from Gulf countries
Apparel Consumption and Embodied Experiences of Gay Men and Transgender Women in India: Variety and Ambivalence, Fit Issues, LGBT-Fashion Brands, and Affordability
Development and performance assessment of adaptive nonlinear models for revenue prediction of a mobile network operator
Determinants of organic food consumption. A systematic literature review on motives and barriers
Open AccessEthical consumption intentions and choice behavior towards organic food. Moderation role of buying and environmental concerns
Understanding consumer resistance to the consumption of organic food. A study of ethical consumption, purchasing, and choice behaviour
Showing 17 to 24 of 39 publications