Ministry of Education
Mahim Sagar
VIDWAN ID: 70653

Prof Mahim Sagar

Male Doctor of Philosophy
Professor (HAG) | Department of Management Studies
Indian Institute of Technology, Delhi
Delhi
Expertise: Management
ORCID 0000-0002-1987-095X Scopus 37361474100 Google Scholar GMO3D60AAAAJ
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39 Publications
0 Projects
1288 Scopus Citations
1165 CrossRef
19 Years 1 Month Total Experience
Publications
39 Total
Articles
37
Books
1
Chapters
1
Activity

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Scopus Scopus
1,288 Citations
14 h-index
CrossRef CrossRef
1,165 Citations
13 h-index
Google Scholar Google Scholar

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Professional Recognition

Teaching Excellence Award
2012
IIT Delhi

Community & Membership

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Personal Details

Doctor of Philosophy
N/A
Professor (HAG)
Jul 2025 – Present
Indian Institute of Technology, Delhi | Department of Management Studies
Professor
Aug 2007 – Jul 2025
Indian Institute of Technology, Delhi | Department of Management Studies
Social Sciences
Management

Related Profiles

Scholarly Work

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Scholarly Publications

Exploring patient choice in India: A study on hospital selection

Journal Article
International Journal of Healthcare Management. Year: 2021. Volume: 14 , Issue: 2 , Pages: 610-620 .
Authors: Vishakha Chauhan; Anand Sharma; Mahim Sagar
DOI 10.1080/20479700.2019.1679520 Crossref Crossref: 19 Scopus Scopus: 21

Consumer confusion in healthcare decision-making and choice: a qualitative exploration of patient confusion

Journal Article
Journal of Marketing Theory and Practice. Year: 2021. Volume: 29 , Issue: 3 , Pages: 323-342 .
Authors: Vishakha Chauhan; Mahim Sagar
DOI 10.1080/10696679.2020.1840276 Crossref Crossref: 25 Scopus Scopus: 24

Consumer confusion: a systematic review and research directions

Review
Journal of Consumer Marketing. Year: 2021. Volume: 38 , Issue: 4 , Pages: 445-456 .
Authors: Vishakha Chauhan; Mahim Sagar
DOI 10.1108/JCM-03-2020-3705 Crossref Crossref: 34 Scopus Scopus: 37

Menstrual Hygiene Management: A Study of Perception, Problem, and Practices Among Urban Slums of Delhi

Journal Article
Indian Journal of Marketing. Year: 2021. Volume: 51 , Issue: 11 , Pages: 8-22 .
Authors: Harshita Kejriwal; Shubham Jain; Shiksha Kushwah; Mahim Sagar; Manvi Bansal
DOI 10.17010/ijom/2021/v51/i11/166733

Modified Total Interpretive Structural Modeling of Marketing Flexibility Factors for Indian Telecommunications Service Providers

Journal Article
Year: 2021. Volume: 22 , Issue: 4 , Pages: 307-330 .
Authors: Anshul Yadav; Mahim Sagar
DOI 10.1007/s40171-021-00278-6 Crossref Crossref: 23 Scopus Scopus: 25

Telecom Spectrum Map of India

Journal Article
IETE Journal of Research. Year: 2022. Volume: 68 , Issue: 3 , Pages: 2326-2343 .
Authors: Alok Shankar Pandey; Jyoti Garg; Murali Krishna Medudula; Mahim Sagar
DOI 10.1080/03772063.2019.1703830 Crossref Crossref: 1 Scopus Scopus: 1

A study of risk perception of radiofrequency electromagnetic field (RF-EMF) exposure from mobile phones and base stations in India

Note
Contemporary South Asia. Year: 2022. Volume: 30 , Issue: 3 , Pages: 366-379 .
Authors: Rojalin Pradhan; Jack Rowley; Mahim Sagar
DOI 10.1080/09584935.2022.2072472 Crossref Crossref: 5 Scopus Scopus: 6

Internal Branding: Developing a Predictive Model for the Indian Service Sector

Journal Article
Indian Journal of Marketing. Year: 2022. Volume: 52 , Issue: 1 , Pages: 8-22 .
Authors: Pooja Sehgal; Sarika Kaushal; Mahim Sagar
DOI 10.17010/ijom/2022/v52/i1/167649 Crossref Crossref: 1 Scopus Scopus: 3
Showing 25 to 32 of 39 publications