Ministry of Education
Arbuda Sharma
VIDWAN ID: 676144

Dr Arbuda Sharma

Female Doctor of Philosophy
Assistant Professor - Selection Grade | School of Business
University of Petroleum and Energy Studies
Expertise: Management
ORCID 0000-0003-3974-0623 Scopus 56763112100 Google Scholar wiYhkxgAAAAJ
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10 Publications
0 Projects
37 Scopus Citations
50 CrossRef
1 Year 4 Months Total Experience
Publications
10 Total
Articles
9
Books
1
Activity

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Scopus Scopus
37 Citations
3 h-index
CrossRef CrossRef
50 Citations
4 h-index
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Community & Membership

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GIFT SOCIETY
Life Time Member Flexible Systems Society
Jan 2015

Personal Details

Doctor of Philosophy
2018
N/A
Assistant Professor - Selection Grade
May 2025 – Present
University of Petroleum and Energy Studies | School of Business
Social Sciences
Management

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Scholarly Work

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Scholarly Publications

Apparel Consumption and Embodied Experiences of Gay Men and Transgender Women in India: Variety and Ambivalence, Fit Issues, LGBT-Fashion Brands, and Affordability

Journal Article
Journal of Homosexuality. Year: 2021. Volume: 68 , Issue: 9 , Pages: 1444-1470 .
Authors: Vishakha Chauhan; Kelly L. Reddy-Best; Mahim Sagar; Arbuda Sharma; Karan Lamba
DOI 10.1080/00918369.2019.1698914 Crossref Crossref: 18 Scopus Scopus: 18

Brand identity and culture interaction in the Indian context: a grounded approach

Journal Article
Journal of Advances in Management Research. Year: 2022. Volume: 19 , Issue: 1 , Pages: 31-54 .
Authors: Arbuda Sharma; Sanjay Patro; Harish Chaudhry
DOI 10.1108/JAMR-12-2020-0361 Crossref Crossref: 5 Scopus Scopus: 7

Marketing Flexibility Interaction Matrix and Consumer Clusters Preference Criteria in Telecommunication Sector

Journal Article
Global Journal of Flexible Systems Management. Year: 2015. Volume: 16 , Issue: 3 , Pages: 295-307 .
Authors: Arbuda Sharma; Murali Krishna Medudula; Sanjay Patro
DOI 10.1007/s40171-015-0101-5 Crossref Crossref: 10 Scopus Scopus: 12

Engagement and Learning Through a WTO Simulation in the International Business Classroom

Journal Article
Year: 2025.
Authors: DR ARBUDA SHARMA; Yashsvi Pancholi

Flexibility in the WTO: Navigating the Dynamics of Multilateralism Using Grounded Theory

Journal Article
Global Journal of Flexible Systems Management. Year: 2024. Volume: 25 , Issue: 4 , Pages: 805-823 .
Authors: Pushkar Pushp; Arbuda Sharma; Faisal Ahmed
DOI 10.1007/s40171-024-00413-z Crossref Crossref: 1

Marketing sustainable tourism and its policies through community engagement- An Indian context

Journal Article
International Review on Public and Nonprofit Marketing. Year: 2024. Volume: 21 , Issue: 2 , Pages: 443-478 .
Authors: Arbuda Sharma; Charru Hasti
DOI 10.1007/s12208-023-00389-z Crossref Crossref: 12

Case evidenced total interpretive structural modelling of service – network disintegration in Indian telecommunication sector

Journal Article
Journal of Information Technology Case and Application Research. Year: 2024. Volume: 26 , Issue: 2 , Pages: 144-178 .
Authors: Ravi Gandhi; Charru Hasti; Arbuda Sharma
DOI 10.1080/15228053.2023.2300212 Crossref Crossref: 1

Exploring Success Factors for New Product Selling in Fast - Moving Consumer Goods

Journal Article
Indian Journal of Marketing. Year: 2023. Volume: 53 , Issue: 3 , Pages: 8 .
Authors: Vivek Kourav; Arbuda Sharma
DOI 10.17010/ijom/2023/v53/i3/172653 Crossref Crossref: 3
Showing 1 to 8 of 10 publications