Ministry of Education
Mahim Sagar
VIDWAN ID: 70653

Prof Mahim Sagar

Male Doctor of Philosophy
Professor (HAG) | Department of Management Studies
Indian Institute of Technology, Delhi
Delhi
Expertise: Management
ORCID 0000-0002-1987-095X Scopus 37361474100 Google Scholar GMO3D60AAAAJ
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39 Publications
0 Projects
1287 Scopus Citations
1165 CrossRef
19 Years 1 Month Total Experience
Publications
39 Total
Articles
37
Books
1
Chapters
1
Activity

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Scopus Scopus
1,287 Citations
14 h-index
CrossRef CrossRef
1,165 Citations
13 h-index
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Professional Recognition

Teaching Excellence Award
2012
IIT Delhi

Community & Membership

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Personal Details

Doctor of Philosophy
N/A
Professor (HAG)
Jul 2025 – Present
Indian Institute of Technology, Delhi | Department of Management Studies
Professor
Aug 2007 – Jul 2025
Indian Institute of Technology, Delhi | Department of Management Studies
Social Sciences
Management

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Scholarly Work

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Scholarly Publications

Company-Cause-Customer: Interaction Architecture

Journal Article
Year: 2016. Volume: 17 , Issue: 3 , Pages: 307-319 .
Authors: Urvi Agrawal; Arushie Mangla; Mahim Sagar
DOI 10.1007/s40171-016-0128-2 Crossref Crossref: 15 Scopus Scopus: 15

Telecom management in emerging economies: Evolutionary and contemporary perspectives

Book
Year: 2016. Pages: 1-270 .
Authors: Murali Krishna Medudula; Mahim Sagar; Ravi Parkash Gandhi
DOI 10.1007/978-81-322-2749-6 Crossref Crossref: 1 Scopus Scopus: 2

High impact scales in marketing: A mathematical equation for evaluating the impact of popular scales

Book Chapter
Year: 2014. Pages: 335-359 .
Authors: Pooja Sehgal; Mahim Sagar
DOI 10.1007/978-81-322-1668-1_23 Crossref Crossref: 1 Scopus Scopus: 1

Factors affecting customer loyalty in cloud computing: A customer defection-centric view to develop a void-in-customer loyalty amplification model

Journal Article
Year: 2013. Volume: 14 , Issue: 3 , Pages: 143-156 .
Authors: Mahim Sagar; Siddharth Bora; Abhishek Gangwal; Puneet Gupta; Anuj Kumar; Aman Agarwal
DOI 10.1007/s40171-013-0035-8 Crossref Crossref: 23 Scopus Scopus: 29

Integrated risk management in agriculture: an inductive research

Journal Article
The Journal of Risk Finance. Year: 2012. Volume: 13 , Issue: 3 , Pages: 199-214 .
Authors: Sonit Singla; Mahim Sagar
DOI 10.1108/15265941211229235 Crossref Crossref: 32 Scopus Scopus: 35

Ethical Positioning Index (EPI): An innovative tool for differential brand positioning

Journal Article
Corporate Communications: An International Journal. Year: 2011. Volume: 16 , Issue: 2 , Pages: 124-138 .
Authors: Mahim Sagar; Rishabh Khandelwal; Amit Mittal; Deepali Singh
DOI 10.1108/13563281111141651 Crossref Crossref: 11 Scopus Scopus: 17

Factors affecting consumer purchase decision of laptops

Journal Article
Indian Journal of Marketing. Year: 2010. Volume: 40 , Issue: 10 , Pages: 3-9 .
Scopus Scopus: 3

Evolution of a framework of co-creation in political marketing: select cases

Journal Article
International Review on Public and Nonprofit Marketing. Year: 2017. Volume: 14 , Issue: 4 , Pages: 427-445 .
Authors: Kushwah, Shiksha; Shree, Deep; Sagar, Mahim
DOI 10.1007/S12208-017-0182-2 Crossref Crossref: 8 Scopus Scopus: 9
Showing 9 to 16 of 39 publications