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VIDWAN ID: 581241

Rajesh Vemula Business and Management (Yeshw

Male Doctor of Philosophy

Assistant Professor | School of Business and Management

Christ University, Bangalore

Karnataka

0009-0004-3282-6453

59565558500

28jDBXAAAAAJ

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8 Publications

0 Projects

5 Scopus Citations

3 CrossRef

15 Years 10 Months Total Experience

Publications

8 Total

Books

Chapters

Proceedings

Activity

Scopus

5 Citations

1 h-index

CrossRef

3 Citations

1 h-index

Google Scholar

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Professional Recognition

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Community & Membership

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Personal Details

Doctor of Philosophy

2022

Institute of Cytology and Preventive Oncology

Master of Business Administration

2010

N/A

Master of Commerce

2008

N/A

Bachelor of Commerce

2006

N/A

Assistant Professor

Nov 2024 – Present

Christ University, Bangalore | School of Business and Management

Assistant Professor

Dec 2023 – Nov 2024

Lovely Professional University

Assistant Professor

Jul 2015 – Dec 2023

Gayatri Vidya Parishad College for Degree & PG courses (A)

Project Fellow

May 2014 – Jul 2015

Gandhi Institute of Technology & Management (GITAM) University, Visakhapatnam | Department of Management

Assistant Professor

Jul 2010 – Dec 2013

Gonna Institute of Information Technology & Science, Gonnavanipalem, Aganampudi, Ward No. 56, G.V.M.C, PIN- 530046 (CC-6E)

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Organisations (1607+)

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Dr Kishorekumar R Associate Professor

Dr Sunita Kumar Associate Professor

Dr Nita Thomas Associate Professor

Mr Sushil Dwarkanath Associate Professor

Dr Namrata Singha Roy Assistant Professor

Dr Vinay Jha Pillai Associate Professor

Dr Aishwarya N Assistant Professor

Dr Aiswarya V R Assistant Professor

Dr Manikandan Pounraj Assistant Professor

Dr Jacob Alex Kollerathu Assistant Professor

Co-Authors (17)

Dr Avinash Kapoor MANAGEMENT DEVELOPMENT INSTITUTE

Dr Mahesh Chawla N/A

Dr V V DEVI PRASAD KOTNI Gandhi Institute of Technology & Management (GITAM) University, Visakhapatnam

Mr MAHENDRA REDDY BOGALA N/A

Dr Vanisree Molugu N/A

Dr Seema Zagade Maharashtra State Institute of Hotel Management and Catering Technology, Shivajinagar, Pune 411016

Dr R Krishna Vardhan Reddy Badruka College PG Centre

Dr Jeyakumar Seetharam Pasumpon Muthuramaliga Thevar College

Dr Shaila Bootwala M.C.E.Society's Abeda Inamdar Senior College of Arts, Science and Commerce, Pune

Dr Venkata Varaha Devi Prasad Kotni Gandhi Institute of Technology & Management (GITAM) University, Visakhapatnam

Ms Gowri Lakshmi Vanapalli Gandhi Institute of Technology & Management (GITAM) University, Visakhapatnam

Dr Pinnika Syam Yadav Lovely Professional University

Mr Edson Nirmal Christopher Bishop Appasamy College of Arts and Science

Dr Ruben Anto Christ University, Bangalore

Dr P. B. Narendra Kiran Christ University, Bangalore

Dr Pinnika Syam Yadav Christ University, Bangalore

Dr Abhay Mishra Yashaswi Education Society's International Institute of Management Science, Elpro International, Chinchwad, Pune 411033

Scholarly Work

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Scholarly Publications

Marketing Management

Book

Year: 2011.

Measuring Customer Perception on Promotion of Tourism Destinations Using AR and VR Applications: Model Testing and Validation

Conference Paper

Year: 2025. Pages: 543-553 .

Authors: V. V. Devi Prasad Kotni; Mahendra Reddy Bogala; Gowri Lakshmi Vanapalli; K. V. Nagaraj; Somasekhar Nitcherla; Rajesh Vemula

10.1007/978-981-96-0139-4_44

Impact of Digital Wallets Usage on Digital Banking Experience

Conference Paper

Year: 2025. Pages: 603-615 .

Authors: V. V. Devi Prasad Kotni; Mahendra Reddy Bogala; Gowri Lakshmi Vanapalli; Rajesh Vemula; Somasekhar Nitcherla; K. V. Nagaraj

10.1007/978-981-96-0147-9_49

Skilful Leadership and Management: The Importance of Emotional Intelligence

Book Chapter

Year: 2025. Pages: 404-408 .

Authors: Ankita Saxena; Sphurti Birajdar; M. Vanisree; P. B. Narendra Kiran; Prashant Kalshetti; Rajesh Vemula

10.1201/9781003596721-86

Leveraging AI and Digital Solutions to Enhance Sustainability in Green and Blue Economies

Book Chapter

Year: 2025. Pages: 53-84 .

Authors: Pinnika Syam Yadav; P. B. Narendra Kiran; Rajesh Vemula; Vikas Kumar; Preeti Kumari; Ruben Anto Michael

10.4018/979-8-3373-0159-4.ch002

Scopus: 5

Customer Acceptance of Sustainable Fintech Innovation

Book Chapter

Year: 2025. Pages: 337-357 .

Authors: Pinnika Syam Yadav; P.B. Narendra Kiran; Abhishek Sharma; Rajesh Vemula; Ankitha Shrama

10.1002/9781394311682.ch14

Crossref: 2

A Deep Understanding of Virtual Reality's Role in Human Resource Management, With a Specific Focus on Recruitment

Book Chapter

Year: 2025. Pages: 87-107 .

Authors: Pinnika Syam Yadav; P.B. Narendra Kiran; Rajesh Vemula; Preeti Kumari; Raghvi Wazir; Abhishek Sharma

10.1108/978-1-83662-110-220251004

Crossref: 1

Utilizing brain-computer interfaces for personalized marketing strategies

Book Chapter

Year: 2025. Pages: 265-280 .

Authors: Dwivedi, N.; Narendra Kiran, P.B.; Vemula, R.; Sharma, M.; Khalaf, H.H.; Abdulhasan, M.M.

10.4018/979-8-3373-5122-3.ch016