Ministry of Education
Pinnika Syam Yadav
VIDWAN ID: 321393

Dr Pinnika Syam Yadav

Male Doctor of Philosophy
Assistant Professor | Department of Business
Lovely Professional University
Punjab
Expertise: Management
ORCID 0000-0003-4954-1273
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22 Publications
0 Projects
25 Scopus Citations
72 CrossRef
4 Years Total Experience
Publications
22 Total
Articles
3
Chapters
18
Proceedings
1
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Scopus Scopus
25 Citations
3 h-index
CrossRef CrossRef
72 Citations
2 h-index
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Personal Details

Doctor of Philosophy
2021
Karnataka State Law University, Hubli
Assistant Professor
Sep 2022 – Present
Lovely Professional University | Department of Business
Social Sciences
Management

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Scholarly Publications

Does Political Marketing Require Customer Value? Conceptualization, Dimensions, and Research Agenda

Book Chapter
Year: 2026. Pages: 39-60 .
Authors: Pinnika Syam Yadav; P. B. Narendra Kiran; Arpit Tiwari; Abhishek Sharma; Rajesh Vemuala; Raghu Yadaganti
DOI 10.1108/978-1-83708-712-920261003

Understanding the role of individual concerns, attitude, and perceived value in green apparel purchase intention; the mediating effect of consumer involvement and moderating role of generation Z&Y

Open Access
Journal Article
Cleaner and Responsible Consumption. Year: 2023. Volume: 9 , Pages: 100120 .
Authors: Mithilesh Pandey; Pinnika Syam Yadav
DOI 10.1016/j.clrc.2023.100120 Crossref Crossref: 58

Role of Gamification in Influencer Marketing

Book Chapter
Year: 2024. Pages: 157-169 .
Authors: Mithilesh Pandey; Pinnika Syam Yadav; Rajshekar Reddy Pothireddy
DOI 10.4324/9781032694238-13 Crossref Crossref: 2

Exploring the Role of Artificial Intelligence in Predictive Analytics for Financial Markets

Conference Paper
Year: 2024. Pages: 1-5 .
Authors: Virender Kumar Dahiya; Ruby Dahiya; Reshabh Dev; Ankitha Sharma; Abhishek Sharma; P B Narendra Kiran; Pinnika Syam Yadav; Sapna Yadav
DOI 10.1109/ICCSC62048.2024.10830442 Crossref Crossref: 6

A Deep Understanding of Virtual Reality's Role in Human Resource Management, With a Specific Focus on Recruitment

Book Chapter
Year: 2025. Pages: 87-107 .
Authors: Pinnika Syam Yadav; P.B. Narendra Kiran; Rajesh Vemula; Preeti Kumari; Raghvi Wazir; Abhishek Sharma
DOI 10.1108/978-1-83662-110-220251004 Crossref Crossref: 1

Customer Acceptance of Sustainable Fintech Innovation

Book Chapter
Year: 2025. Pages: 337-357 .
Authors: Pinnika Syam Yadav; P.B. Narendra Kiran; Abhishek Sharma; Rajesh Vemula; Ankitha Shrama
DOI 10.1002/9781394311682.ch14 Crossref Crossref: 2

Game On

Book Chapter
Year: 2025. Pages: 171-194 .
Authors: Vikas Kumar; PB Narendra Kiran; Pinnika Syam Yadav; Ashok Malhi; Deepak Bisht
DOI 10.4018/979-8-3373-1235-4.ch006

Use of Blockchain and AI in Real Estate

Book Chapter
Year: 2025. Pages: 189-212 .
Authors: Deepak Bisht; Pinnika Syam Yadav; P. B. Narendra Kiran; Abhishek Professional Sharma; Ankitha Sharma; Ashok Ashok Malhi
DOI 10.4018/979-8-3373-7001-9.ch007
Showing 1 to 8 of 22 publications