Dr Avinash Kapoor
Associate Professor
MANAGEMENT DEVELOPMENT INSTITUTE
Haryana
Expertise:
Business, Finance
21
Publications
0
Projects
17
Scopus Citations
17
CrossRef
8 Months Total Experience
Scopus
17
Citations
2
h-index
CrossRef
17
Citations
3
h-index
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Community & Membership
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Personal Details
Doctor of Philosophy
N/A
Associate Professor
Jan 2026 – Present
MANAGEMENT DEVELOPMENT INSTITUTE
Social Sciences
Scholarly Work
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Scholarly Publications
Marketing or social marketing: Is there an identity crisis?
Capturing the Brand Essence and Communication Commonalties of a Western Brand in an Eastern Country
What's in a Name? Nominal Scaffolding and the Psychological Infrastructure of Shared Market Cognition
Strong value proposition through social media tools: A case of American express
10.4018/978-1-4666-8614-4.ch034
Scopus: 1
Strong value proposition through social media tools: A case of American express
Strong value proposition through social media tools: A case of American express
Marketing or social marketing: Is there an identity crisis?
Is being perceived as sustainable a means to achieve a differential advantage?
Showing 1 to 8 of 21 publications