Ministry of Education
Ruben Anto
VIDWAN ID: 537748

Dr Ruben Anto

Male Doctor of Philosophy
Assistant Professor | School of Business and Management
Christ University, Bangalore
Karnataka
Expertise: Management
ORCID 0000-0002-1481-3067 Scopus 57203183149 ResearcherID AAD-8735-2020 Google Scholar sKHBooAAAAAJ
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12 Publications
0 Projects
56 Scopus Citations
9 CrossRef
12 Years 1 Month Total Experience
Publications
12 Total
Articles
5
Chapters
5
Proceedings
2
Activity

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Scopus Scopus
56 Citations
4 h-index
CrossRef CrossRef
9 Citations
2 h-index
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Professional Recognition

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Community & Membership

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Madras Management Association
Individual
Jan 2020

Personal Details

Doctor of Philosophy
2015
NMEICT (MHRD, GoI)
Master of Business Administration
2009
NMEICT (MHRD, GoI)
Master of Commerce
2007
NMEICT (MHRD, GoI)
Bachelor of Commerce
2005
Prof Ram Meghe College of Engineering & Management, Badnera Rly
Assistant Professor
Jun 2024 – Present
Christ University, Bangalore | School of Business and Management
Assistant Professor
Jul 2017 – May 2024
Academy of Maritime Education and Training, Chennai
Assistant Professor
Jun 2015 – Apr 2017
PATRICIAN COLLEGE OF ARTS AND SCIENCE
Assistant Professor
Jun 2014 – Jun 2015
St.Xavier's College, Palayamkottai
Social Sciences
Management

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Scholarly Work

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Scholarly Publications

Digital marketing strategies for high-tech products: Digital and social media marketing research

Conference Paper
AIP Conference Proceedings. Year: 2026. Volume: 3414 , Issue: 1 .
Authors: G. N. P. V. Babu; Ruben Anto; P. Giri Babu
DOI 10.1063/5.0331689

Industry 5.0

Book Chapter
Year: 2025. Pages: 179-204 .
Authors: R. Ramya; M. Ruben Anto; J. K. Kalpana Devi; Prita Davidson; S. Leelavathi
DOI 10.4018/979-8-3373-8241-8.ch008

Innovative Approaches to Employee Compensation and Motivation

Book Chapter
Year: 2025. Pages: 43-68 .
Authors: R. Vettriselvan; Palanivel Rathinasabapathi Velmurugan; Ruben Anto Michael; A. Deepan; A. Vanitha
DOI 10.4018/979-8-3373-3820-0.ch003 Scopus Scopus: 1

Leveraging AI and Digital Solutions to Enhance Sustainability in Green and Blue Economies

Book Chapter
Year: 2025. Pages: 53-84 .
Authors: Pinnika Syam Yadav; P. B. Narendra Kiran; Rajesh Vemula; Vikas Kumar; Preeti Kumari; Ruben Anto Michael
DOI 10.4018/979-8-3373-0159-4.ch002 Scopus Scopus: 5

Green Marketing and AI-Driven Branded Entertainment

Book Chapter
Year: 2025. Pages: 279-302 .
Authors: S. Hemalatha; M. Ruben Anto; Deepa Rajesh; P. Maheswari; Palanivel Rathinasabapathi Velmurugan
DOI 10.4018/979-8-3693-3799-8.ch014

A Study on Digital Intelligence and Influencer Marketing for Sustainable Diversification of India's Retail Economy

Book Chapter
Year: 2025. Pages: 1-22 .
Authors: Monu Singh; Ruben Anto Michael; Shaiku Shahida Saheb; Pinnika Syam Yadav; P. B. Narendra Kiran; Ashok Malhi
DOI 10.4018/979-8-3693-8492-3.ch001 Crossref Crossref: 2 Scopus Scopus: 10

Customer Relationship Management in Banking in the UK Industry-Case of Lloyds Bank

Open Access
Conference Paper
ECS Transactions. Year: 2022. Volume: 107 , Issue: 1 , Pages: 14325-14333 .
Authors: Anto, M.R.; Saravanan, D.; Ameer, S.S.; Bakshi, P.K.
DOI 10.1149/10701.14325ecst Crossref Crossref: 3 Scopus Scopus: 3

A study to identify key attributes of corporate governance from the perspective of professionals

Other
Year: 2020.
Authors: Anto, M.R.; Shameem, A.
Showing 1 to 8 of 12 publications