Sunita Kumar
VIDWAN ID: 117159

Dr Sunita Kumar

Female Doctor of Philosophy
Associate Professor | School of Business and Management
Christ University, Bangalore
Karnataka
Expertise: Business
45 Publications
0 Projects
48 Scopus Citations
61 CrossRef
16 Years 4 Months Total Experience
Publications
45 Total
Articles
17
Chapters
28
Activity

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Scopus Scopus
48 Citations
5 h-index
CrossRef CrossRef
61 Citations
5 h-index
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Academy of Marketing Science
fellow
Jan 2022

Personal Details

Doctor of Philosophy
2016
Rajah Muthiah Medical College and Hospital
Associate Professor
May 2010 – Present
Christ University, Bangalore | School of Business and Management
Social Sciences
Business

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Scholarly Work

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Scholarly Publications

Students’ Satisfaction with Remote Learning During the COVID-19 Pandemic: Insights for Policymakers

Open Access
Journal Article
Prabandhan: Indian Journal of Management. Year: 2023. Volume: 16 , Issue: 9 , Pages: 43-60 .
Authors: Sunita Kumar; Anju Kalluvelil Janardhanan; Shivi Khanna; Rini Mary William; Sayani Saha

Corporate governance for sustainable development

Book Chapter
Year: 2024. Pages: 106-125 .

Perennial Climatic Inequalities Embarking on the Ecosystem of Developed and Underdeveloped Countries: A Critical Comparative

Book Chapter
Year: 2026. Pages: 134-147 .
Authors: Nabanita Ghosh; R Sukanya; John Benedict; Sunita Kumar; Shivi Khanna

Reengineering the Rural Economy by Leveraging the Use of Financial Services: A Lynchpin

Book Chapter
Year: 2026. Pages: 381-402 .
Authors: Sunita Kumar; R. Sukanya; Nabanita Ghosh; D. John Benedict

Neuromarketing: The New Science of Advertising

Journal Article
Year: 2015. Volume: 3 , Issue: 12 , Pages: 524-531 .
Authors: Sunita Kumar

Representation of Women in Advertisements

Journal Article
Year: 2017. Volume: 3 , Issue: 1 , Pages: 25 .
Authors: Sunita Kumar

Influence of Product Placements in Films and Television on consumers Brand Awareness

Open Access
Journal Article
Year: 2017. Volume: 5 , Issue: 2 .
Authors: Sunita Kumar

CO-CREATION A NEW METHOD OF BUILDINGBRAND LOYALTY & INNOVATION

Journal Article
Year: 2018.
Authors: Sunita Kumar
Showing 1 to 8 of 45 publications