Ministry of Education
Abhishek Mishra
VIDWAN ID: 56436

Dr Abhishek Mishra

Male
Professor
Indian Institute of Management Indore
Madhya Pradesh
Expertise: Management
ORCID 0000-0001-9634-5545 Scopus 55370738900 Google Scholar A7zOWdcAAAAJ
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74 Publications
0 Projects
1766 Scopus Citations
1570 CrossRef
7 Years 2 Months Total Experience
Publications
74 Total
Articles
68
Books
1
Chapters
3
Proceedings
2
Activity

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Scopus Scopus
1,766 Citations
22 h-index
CrossRef CrossRef
1,570 Citations
21 h-index
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Professor
Jul 2020 – Present
Indian Institute of Management Indore
Associate Professor
Oct 2014 – —
Indian Institute of Management Indore | Department of Marketing
Social Sciences
Management

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Scholarly Publications

Consumer-based brand equity derived from visual design perception of interactive devices

Journal Article
Year: 2014. Volume: 8 , Issue: 1 , Pages: 1-16 .
Authors: Dianne Cyr; Satyabhusan Dash; Abhishek Mishra
DOI 10.18848/2325-1581/CGP/v08i01/38742 Crossref Crossref: 1

Effect of Experiential Value on Consumer-Based Brand Equity: An Interactive Device Perspective

Journal Article
Management and Labour Studies. Year: 2014. Volume: 39 , Issue: 4 , Pages: 396-410 .
Authors: Abhishek Mishra
DOI 10.1177/0258042X15578021

Predator-prey model for infectious virtual machines in IaaS cloud environment based on Lakota-Volterra equation

Journal Article
Year: 2015. Volume: 14 , Issue: 3 , Pages: 84-91 .
DOI 10.3923/ajit.2015.84.91 Scopus Scopus: 1

An integrated framework for design perception and brand equity

Journal Article
AMS Review. Year: 2015. Volume: 5 , Issue: 1-2 , Pages: 28-44 .
Authors: Abhishek Mishra; Satyabhushan Dash; Naresh K. Malhotra
DOI 10.1007/s13162-015-0063-y Crossref Crossref: 14 Scopus Scopus: 19

Sports Team Brand-Equity Index: A New Measurement—An (Extended) Abstract

Book Chapter
Year: 2017. Pages: 1431-1436 .
Authors: Anish Yousaf; Anil Gupta; Abhishek Mishra
DOI 10.1007/978-3-319-45596-9_263 Crossref Crossref: 1 Scopus Scopus: 1

Ayush Fashion - The Expansion Dilemma

Journal Article
Year: 2019. Volume: 14 , Pages: 389-402 .
Authors: Anish Yousaf; Subhendu Dey; Abhishek Mishra
DOI 10.4135/9781529753387

EFFECT OF HOTEL GREEN SERVICE ENCOUNTERS: EVIDENCE FROM INDIA

Journal Article
Tourism Analysis. Year: 2019. Volume: 24 , Issue: 4 , Pages: 535-541 .
Authors: Abhishek Mishra; Ansh Gupta
DOI 10.3727/108354219X15652651367433 Crossref Crossref: 5 Scopus Scopus: 6

A qualitative comparative analysis of healthcare Supply-Demand side barriers under the publicly funded health insurance scheme in India

Open Access
Journal Article
Indian Journal of Public Health. Year: 2019. Volume: 63 , Issue: 4 , Pages: 318-323 .
Authors: Nitya Saxena; Prabal Singh; Abhishek Mishra
DOI 10.4103/ijph.IJPH_409_18 Crossref Crossref: 5 Scopus Scopus: 4
Showing 1 to 8 of 74 publications