Dr Gurbir Singh
Assistant Professor
| Marketing Management
Indian Institute of Management Amritsar
Punjab
Expertise:
Business
11
Publications
0
Projects
168
Scopus Citations
165
CrossRef
6 Years 6 Months Total Experience
Scopus
168
Citations
5
h-index
CrossRef
165
Citations
5
h-index
Google Scholar
Loading Scholar statistics...
Professional Recognition
Early Career Asia/Asia- Pacific Country Scholar Scholarship
2018
Australia & New Zealand Marketing Academy (ANZMAC)
Best Paper Award
2019
IIM Indore-NASMEI Summer Marketing-IS Conference
Winner of Research Proposal Competition
2019
Academy of Indian Marketing and Sheth Foundation
Community & Membership
No Data Found
There is currently nothing to display here.
Insurance Institute of India, Mumbai
FellowPersonal Details
Doctor of Philosophy
2020
N/A
Assistant Professor
Mar 2020 – Present
Indian Institute of Management Amritsar
| Marketing Management
Social Sciences
Scholarly Work
No Data Found
There is currently nothing to display here.
No Data Found
There is currently nothing to display here.
No Data Found
There is currently nothing to display here.
Scholarly Publications
Buffering transgressions: role of anthropomorphism, attachment orientations and brand role in shaping advocacy intentions
Open Access
Expressing gratitude the right way: how and when does brand gratitude strengthen the consumer–brand relationship?
Open AccessFrom screen to stomach: investigating the effect of food vlogging on consumer behavior using the stimuli–organism–behavior–consequence (SOBC) framework
Consumers’ intention to use environment-friendly ethical transportation medium: A conceptual framework and empirical evaluation
Customer intention to participate in service recovery: what is it and what are the drivers?
Factors affecting consumers’ participation in consumption tax evasion
Religious influences in unrestrained consumer behaviour
Social norms and consumption tax evasion: unpacking passive consumer participation
Showing 1 to 8 of 11 publications