Ministry of Education
Shweta Jha
VIDWAN ID: 353430

Dr Shweta Jha

Female Doctor of Philosophy
Assistant Professor | Marketing Management
Indian Institute of Management Ranchi
Jharkhand
Expertise: Management
Scopus 57014280800 Google Scholar KQnLSPQAAAAJ
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7 Publications
0 Projects
16 Scopus Citations
11 CrossRef
4 Years 7 Months Total Experience
Publications
7 Total
Articles
5
Chapters
2
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Scopus Scopus
16 Citations
2 h-index
CrossRef CrossRef
11 Citations
2 h-index
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Personal Details

Doctor of Philosophy
2022
N/A
Assistant Professor
Feb 2022 – Present
Indian Institute of Management Ranchi | Marketing Management
Social Sciences
Management

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Scholarly Publications

Understanding collaborative consumption behavior in the context of car-sharing: an ethical perspective and empirical analysis

Journal Article
Journal of Consumer Marketing. Year: 2025. Volume: 43 , Issue: 3 , Pages: 411-431 .
Authors: Shweta Jha; Bipul Kumar
DOI 10.1108/JCM-02-2025-7626 Crossref Crossref: 2 Scopus Scopus: 2

The role of instructor experiential values in shaping students’ course experiences, attitudes and behavioral intentions

Journal Article
Journal of Product & Brand Management. Year: 2020. Volume: 30 , Issue: 6 , Pages: 898-915 .
Authors: Abhishek Mishra; Shweta Jha; Rajendra Nargundkar
DOI 10.1108/JPBM-11-2019-2645 Crossref Crossref: 5 Scopus Scopus: 9

Financial feasibility analysis of potential projects of Indian SMEs using DEMATEL

Journal Article
International Journal of Management and Enterprise Development. Year: 2015. Volume: 14 , Issue: 3 , Pages: 199-213 .
Authors: Shweta Jha; Vishal Vyas; Padmanav Acharya
DOI 10.1504/IJMED.2015.073441

The Shifting Sands of Context: AI-Supported Storytelling and Digital Content Creation

Book Chapter
Year: 2026. Pages: 291-309 .
Authors: Abhishek Kumar Jha; Shweta Jha
DOI 10.4018/979-8-3373-7021-7.ch011

I feel like it’s expensive! Role of influencer type on price perception

Journal Article
Marketing Intelligence & Planning. Year: 2025. Volume: 43 , Issue: 6 , Pages: 1180-1198 .
Authors: Shweta Jha
DOI 10.1108/MIP-04-2024-0222 Crossref Crossref: 2 Scopus Scopus: 2

How Come They Know? The Effects of Social Comparison on Value Consciousness and Price Mavenism

Journal Article
JOURNAL OF CONSUMER BEHAVIOUR. Year: 2025. Volume: 24 , Issue: 3 , Pages: 1327-1339 .
Authors: Kishore Gopalakrishna Pillai; Shweta Jha; Piyush Sharma; Ratula Chakraborty; Paul Dobson
DOI 10.1002/cb.2466

Eco Marketing: Cultivating Green Consumers and Communities—Marketing Strategies to Facilitate Green Purchase Behavior

Book Chapter
Year: 2023. Pages: 149-167 .
Authors: Sakshi Aggarwal; Shweta Jha
DOI 10.1007/978-981-19-4457-4_9 Crossref Crossref: 2 Scopus Scopus: 3