Ministry of Education
Ashish Sadh
VIDWAN ID: 56431

Dr Ashish Sadh

Male Doctor of Philosophy
Professor | Department of Marketing
Indian Institute of Management Indore
Madhya Pradesh
Expertise: Management
Scopus 55097207600 Google Scholar jzmdPnEAAAAJ
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12 Publications
0 Projects
231 Scopus Citations
216 CrossRef
27 Years 3 Months Total Experience
Publications
12 Total
Articles
8
Chapters
3
Proceedings
1
Activity

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Scopus Scopus
231 Citations
7 h-index
CrossRef CrossRef
216 Citations
7 h-index
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Personal Details

Doctor of Philosophy
N/A
Professor
Jun 1999 – Present
Indian Institute of Management Indore | Department of Marketing
Social Sciences
Management

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Scholarly Work

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Scholarly Publications

Extraction of relevant figures and tables for multi-document summarization

Conference Paper
Year: 2012. Volume: 7182 LNCS , Issue: PART 2 , Pages: 402-413 .
Authors: Ashish Sadh; Amit Sahu; Devesh Srivastava; Ratna Sanyal; Sudip Sanyal
DOI 10.1007/978-3-642-28601-8_34 Crossref Crossref: 2 Scopus Scopus: 2

The rhetoric and reality of marketing in India

Book Chapter
Year: 2003. Pages: 146-174 .
DOI 10.1057/9780230554702 Crossref Crossref: 5 Scopus Scopus: 1

A conceptual framework for measuring E-fulfillment dimensions: A consumer perspective

Journal Article
Journal of Internet Commerce. Year: 2015. Volume: 14 , Issue: 3 , Pages: 363-383 .
Authors: Nikunj Kumar Jain; Hasmukh Gajjar; Bhavin J. Shah; Ashish Sadh
DOI 10.1080/15332861.2015.1080056 Crossref Crossref: 21 Scopus Scopus: 22

Role of brand globalness in consumer evaluation of new product branding strategy

Journal Article
Journal of Brand Management. Year: 2014. Volume: 21 , Issue: 2 , Pages: 171-188 .
Authors: Plavini Punyatoya; Ashish Sadh; Sushanta Kumar Mishra
DOI 10.1057/bm.2013.28 Crossref Crossref: 11 Scopus Scopus: 12

Need for Touch: A Barrier in Online Shopping—Identifying Compensatory Factors in an Online Context

Book Chapter
Year: 2017. Pages: 1349-1357 .
Authors: Jyoti Pandey; Ashish Sadh; Aditya Billore
DOI 10.1007/978-3-319-45596-9_247 Scopus Scopus: 1

E-fulfillment dimensions and its influence on customers in e-tailing: a critical review

Journal Article
Asia Pacific Journal of Marketing and Logistics. Year: 2017. Volume: 29 , Issue: 2 , Pages: 347-369 .
Authors: Nikunj Kumar Jain; Hasmukh Gajjar; Bhavin J. Shah; Ashish Sadh
DOI 10.1108/APJML-11-2015-0167 Crossref Crossref: 60 Scopus Scopus: 56

Divergence or Relevance in Advertisements: What Works in Emerging Markets? Evidence from Indian Consumers

Journal Article
Journal of Global Marketing. Year: 2020. Volume: 33 , Issue: 4 , Pages: 225-241 .
Authors: Aditya Billore; K. R. Jayasimha; Ashish Sadh; Ranjeet Nambudiri
DOI 10.1080/08911762.2020.1734135 Crossref Crossref: 8 Scopus Scopus: 7

EWOM via social networking site: Source versus message credibility

Journal Article
International Journal of Internet Marketing and Advertising. Year: 2020. Volume: 14 , Issue: 1 , Pages: 19-47 .
Authors: Payal S. Kapoor; K.R. Jayasimha; Ashish Sadh; Srinivas Gunta
DOI 10.1504/IJIMA.2020.106043 Crossref Crossref: 15 Scopus Scopus: 21
Showing 1 to 8 of 12 publications