Patcha Bhujanga Rao
VIDWAN ID: 438101

Prof Patcha Bhujanga Rao

Male Bachelor of Arts
Professor | Department of Commerce
Jain University
Karnataka
Expertise: Management
110 Publications
2 Projects
16 Scopus Citations
8 CrossRef
20 Years 7 Months Total Experience
Publications
110 Total
Articles
81
Books
5
Chapters
24
Activity

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Scopus Scopus
16 Citations
2 h-index
CrossRef CrossRef
8 Citations
2 h-index
Google Scholar Google Scholar

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Professional Recognition

Third Prize in a Two-Day Intenational Conference held on December 2 and 3 2024
2024
Jain Deemed-to-be University, Bangalore
Review Committee Member and Chairperson-Technical Session at Two-day International Conference of "Artificial Intelligence, Entrepreneurship and Sustainability held on 5 and 6 December 2024
2024
BMS College of Commerce and Management, Bengaluru

Community & Membership

MOOC COURSES
COORDINATOR , JAIN DEEMED-TO-BE UNIVERSITY, BANGALORE
Jan 2023
PROJECT CENTRIC LEARNING
COORDINATOR , JAIN DEEMED-TO-BE UNIVERSITY, BANGALORE
Jan 2022
DEPARTMENTAL RESEARCH COMMITTEE
MEMBER, JAIN DEEMED-TO-BE UNIVERSITY, BANGALORE
Jan 2021
BOARD OF STUDIES
MEMBER, JAIN DEEMED-TO-BE UNIVERSITY, BANGALORE
Jan 2024
MANAGEMENT MEET- IGNITE 2018
PROGRAM CONVENER
Jan 2018
ANTI-RAGGING
MEMBER,
Jan 2018
STUDENT RESEARCH DEVELOPMENT COUNCIL
MEMBER, JAIN DEEMED-TO-BE UNIVERSITY, BANGALORE
Jan 2022
COORDINATOR
PERSONALITY DEVELOPMENT PROGRAM
Jan 2017
Library Stock Verification Committee
INCHARGE
Jan 2016
Bharathiyar University - Part-time Ph.D External Research Supervisor
RESEARCH SUPERVISOR
Jan 2009
Alumni
COORDINATOR
Jan 2020
NBA Criterion IV
IN-CHARGE
Jan 2020
Curriculum Developer-Management Studies
IN-CHARGE
Jan 2019
Research and Development Cell
ADDITIONAL COORDINATOR
Jan 2018
ANTI-RAGGING
Member
Jan 2016
Oriental University
Question Paper setter
Jan 2024
Anti Ragging Squad
Member
Jan 2017
Project Centric Learning
Coordinator
Jan 2023
Bord of Studies
Member, Mohanbau University
Jan 2025
Indian Management Fellowship
Life Member
Jan 2005
International Association of Engineers
Life Member
Jan 2025
CMAOI Association (Commerce and Management Association for Industry Experts and Academic P
Lifetime Membership
Jan 2026
World Research Union (WRU)
Professional Member
Jan 2026
Freire Institute
Professional Member
Jan 2026

Personal Details

Bachelor of Arts
2017
N/A
Master of Science
2012
Koneru Lakshmaiah Education Foundation,Guntur
Master of Business Administration
2008
N/A
Doctor of Philosophy
2005
Koneru Lakshmaiah Education Foundation,Guntur
Master of Engineering
2000
Koneru Lakshmaiah Education Foundation,Guntur
Master of Commerce
1998
Koneru Lakshmaiah Education Foundation,Guntur
Professor
May 2021 – Present
Jain University | Department of Commerce
Professor
Jul 2011 – Feb 2021
Sreenivasa Institute of Technology and Management Studies
Director
Feb 2010 – Apr 2011
Paladugu Parvathi Devi College of Engineering and Technology, Surampalli(v), Gannavaram(M), PIN-520001(CC-KR).
Principal In-Charge
May 2009 – Jan 2010
S.V.Arts & Science College, Gudur
Assistant Professor
Jul 2005 – Feb 2006
P.G.P College of Arts & Science
Assistant Professor
Jul 2001 – May 2004
SEICOM Degree College, Tirupati
Social Sciences
Management

Related Profiles

Scholarly Work

Enhancing adolescent well-being: The efficacy and Implementation of Cognitive-Behavioral Therapy in Higher Educational Institutions in Bengaluru
Other
Role: Co-Principal Investigator Grant: JU/MRP/SoC/10/2025
EVALUATING THE IMPLEMENTATION EFFECTIVENESS OF NEP 2020: AWARENESS, CHALLENGES, AND EDUCATORS' RESPONSES AT JAIN DEEMED-TO-BE UNIVERSITY
Completed
Role: Principal Investigator Grant: JU/MRP/SCS/4/2022
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A System and Method for Credit-Based Peer-to-Peer Knowledge Exchange and Collaborative Learning Platform

Bhujangarao Patcha
Jain Deemed-to-be University
- Patent No. : 202641025339 A Filed : 03-03-2026
Published : 13-03-2026 Published

System and Method for Decoding Financial Health and Business Sustainability Through Automated Ratio-Based Comparative Analytics

Bhujangarao Patcha
Jain Deemed-to-be University
- Patent No. : 202541083571 Filed : 02-09-2025
Published : 26-09-2025 Published

AI-DRIVEN BEHAVIOURAL CREDIT SCORING AND MICRO-FINANCE RECOMMENDATION SYSTEM FOR INFORMAL SECTOR ENTREPRENEURS

Bhujangarao Patcha
Jain Deemed-to-be University
- Patent No. : 202541075975 Filed : 09-08-2025
Published : 05-09-2025 Published

Integrated System and Method for Culturally Adapted Cognitive Behavioural Therapy (CACBT) in Higher Education Institutions

Bhujangarao Patcha
Jain Deemed-to-be University
- Patent No. : 202541059129 Filed : 20-06-2025
Published : 27-06-2025 Published

HEART GUARD AI: PREDICTIVE AND ANALYTICAL SYSTEM FOR HEART DISEASE USING MACHINE LEARNING AND GENERATIVE AI

1. BhujangaRao Patcha 2 . Pratham Patel 3 . Prem Ranjan Sharma 4 . Harshitha Reddem 5 . Chaitanya Pawar
- Patent No. : 202541046152 Filed : 30-05-2025
Published : 27-06-2025 Published

Artificial in Dentistry: Naming and Numbering of Teeth

DR.PATCHA BHUJANGARAO
AASHRAY SUBRAMANIAN IYER
AFRAA AYUB SHARIFF
NAVAMI NAIR
CHARAN B
- Patent No. : 202541039070 Filed : 23-04-2025
Published : 16-05-2025 Published

Federated AI-Based System for Secure and Adaptive Credit Card Fraud Detection

BhujangaRao Patcha
Akhil Sasikumar
Arjun Joseph Varghese
Abhinav K
Arthi P
Abdoulaye Ibrahim
- Patent No. : 202541035859 Filed : 13-04-2025
Published : 09-05-2025 Published

Secure and scalable web-based platform for integrated student health management and interactive learning engagement

TIMIR ASHOKBHAI BHINGRADIVA
SHIVAM HARESHBHAI SAVALIYA
TUSHAR MEHTA
H BERLIN SINGH
SANDRA SURESH
BHUJANGA RAO
- Patent No. : 202541035505 Filed : 11-04-2025
Published : 02-05-2025 Published

IoT-Based Edge Facial Recognition Attendance System with Secure Blockchain Integration

Dr. Patcha Bhujanga Rao
- Patent No. : 202541033586 Filed : 05-04-2025
Published : 02-05-2025 Published

Artificial intelligence-based stress detection device.

Dr. Patcha Bhujanga Rao/Jain Deemed-to-be University
- Patent No. : 216106 Filed : 05-09-2024
Published : 30-11--0001 Published

Framework for Evaluating Leadership Effectiveness in Strategy Implementation within Manufacturing Sectors

Dr. Patcha Bhujanga Rao/Jain Deemed-to-be University
- Application No. : 202441066047 Filed : 31-08-2024
Published : 13-09-2024 Published

System for Enhancing Employee Engagement in Green Initiatives through Dynamic Feedback Mechanisms

Dr. Patcha Bhujanga Rao
Jain Deemed-to-be Univesity
- Application No. : 202541006219 A Filed : 30-11--0001
Published : 30-11--0001 Published

Scholarly Publications

Diagnosing Performance Problems: The Role of Superior

Magazine Article
Year: 2005.
Authors: Patcha Bhujanga Rao

Business Communication

Book
Year: 2008.
Authors: SUDALAI MUTHU SHANMUGAM

An Empirical Study Examining the Relationship Between Brand Equity and Corporate Social Responsibility

Book Chapter
Year: 2024. Pages: 195-226 .
Authors: Muralidhar L. B.; Patcha Bhujanga Rao; D. Deepak; Varanasi Rahul; Purushotham H. C.; R. Arun

Decoding Customer DNA

Book Chapter
Year: 2024.
Authors: Patcha Bhujanga Rao; Meegada Vijaya Bhaskar Reddy; P. Chakradhar; Deepak D.; Preethi Inampudi

Navigating Globalization and Digitalization

Book Chapter
Year: 2024. Pages: 367-392 .
Authors: Patcha Bhujanga Rao; Rammya. B.; Shamili Sri A.; Preethi Inampudi; Vijaya Bhaskar Reddy Meegada

The Application of Neuroscience in Leadership Development

Book Chapter
Year: 2024. Pages: 113-129 .
Authors: Patcha Bhujanga Rao; Preethi Inampudi; Vijaya Bhaskar Reddy Meegada; N. Sathyanarayana

The Role of Sustainable Leadership in Ensuring Long-Term Success

Book Chapter
Year: 2023. Pages: 248-261 .
Authors: M. Beena; Patcha Bhujanga Rao; Vijaya Bhaskar Reddy Meegada

Transforming Healthcare Management

Book Chapter
Year: 2024. Pages: 1-32 .
Authors: Patcha B. Rao; R. Raghavendra; Sandra Suresh; Timir A. Bhingradiya; Tushar Mehta; Shivam H. Savaliya; H. B. Singh
Showing 1 to 8 of 110 publications