Ministry of Education
Purushotham H C
VIDWAN ID: 304409

Mr Purushotham H C

Male
Assistant Professor | Department of Commerce
Jain University
Karnataka
Expertise: Management
ORCID 0000-0002-2035-2965 Scopus 59901694400 ResearcherID GWZ-9150-2022 Google Scholar BjCLFUgAAAAJ
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16 Publications
0 Projects
4 Scopus Citations
5 CrossRef
6 Years 7 Months Total Experience
Publications
16 Total
Articles
4
Chapters
11
Proceedings
1
Activity

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Scopus Scopus
4 Citations
2 h-index
CrossRef CrossRef
5 Citations
2 h-index
Google Scholar Google Scholar

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Professional Recognition

Best Project Award
2019
INTUIT, Cambridge Institute of Technology
Outstanding dedication and contribution to the institution
2021
SJES college of Management studies
Best Paper Award
2023
Garden City University in the International Conference
Research Excellence Award
2025
Wegrow in association with Banaras Hindu University

Community & Membership

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Research Learning Community
Lifetime
Jan 2023

Personal Details

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Assistant Professor
Feb 2024 – Present
Jain University | Department of Commerce
Assistant Professor
Oct 2022 – Jan 2024
REVA UNIVERSITY, BANGALORE | School of Management Studies
Research Assistant
Dec 2021 – Sep 2022
REVA UNIVERSITY, BANGALORE | School of Management Studies
Assistant Professor
Dec 2019 – Sep 2021
SJES College of Management Studies
Social Sciences
Management

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Scholarly Work

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Scholarly Publications

An Empirical Study Examining the Relationship Between Brand Equity and Corporate Social Responsibility

Book Chapter
Year: 2024. Pages: 195-226 .
Authors: Muralidhar L. B.; Patcha Bhujanga Rao; D. Deepak; Varanasi Rahul; Purushotham H. C.; R. Arun
DOI 10.4018/979-8-3693-6685-1.ch007 Crossref Crossref: 1 Scopus Scopus: 2

Triangular Transformation Integrating Climate Action, Social Accountability, and Economic Resilience in Global Supply Chains

Book Chapter
Year: 2026. Pages: 1-32 .
Authors: M. R. Vidya; Pavendhan Madhivanan; K. Sowmya; Y. Sharath Kumar; C. N. Lakshmi; R. Vandana; T. R. Chetan; H. C. Purushotham; D. Deepak
DOI 10.4018/979-8-3373-6455-1.ch001

Discovering Ethical Challenges and Overdependence on AI in Academic Research and Teaching

Book Chapter
Year: 2026. Pages: 89-122 .
Authors: D. Deepak; Sheetal Hukkeri; Naveen Kumar M. S.; H. H. C. Purushotham; Sandeep Kulkarni; T. R. Chetan; R. Arun
DOI 10.4018/979-8-3373-7097-2.ch004

Harnessing Digital Platforms and Artificial Intelligence for Quality Assurance and Monitoring

Book Chapter
Year: 2026.
Authors: D. Deepak; H. C. Purushotham; Naveen Kumar M. S.; G. B. Ragini; A. V. Pramod; Y. Sharath Kumar; C. N. Lakshmi; D. Nithish
DOI 10.4018/979-8-3373-7529-8.ch001

Developing AI Literacy in Social Work, Counselling, and Psychology Education

Book Chapter
Year: 2026.
Authors: H. C. Purushotham; G. N. Ramakrishna; Y. Sharath Kumar; K. Nikitha; M. R. Vidya; P. H. Reshma Sultana; D. Deepak
DOI 10.4018/979-8-3373-4362-4.ch004

Decoding Trust and Influence in the Age of AI

Book Chapter
Year: 2026.
Authors: D. Deepak; Rachana Saxena; Naveen Kumar M. S.; Y. Sharath Kumar; Sandeep Kulkarni; H. C. Purushotham; B. Manjunath
DOI 10.4018/979-8-3373-5916-8.ch002

AI-Driven Inclusive Learning for Rural India

Book Chapter
Year: 2025.
Authors: D. Deepak; H. C. Purushotham; Y. Sharath Kumar; R. Arun; K. Sowmya; Pavendhan Madhivanan
DOI 10.4018/979-8-3373-2302-2.ch001 Crossref Crossref: 2 Scopus Scopus: 2

Adoption of AI-Driven Technologies and Its Impact on Employee Commitment

Book Chapter
Year: 2026. Pages: 375-396 .
Authors: Patcha Bhujanga Rao; Preethi Inampudi; Purushotham H. C.; Vidya B. M. R.; Sharath Kumar Y.
DOI 10.4018/979-8-3373-5213-8.ch018
Showing 1 to 8 of 16 publications