Ministry of Education
Muralidhar L B
VIDWAN ID: 438029

Dr Muralidhar L B

Male Doctor of Philosophy
Assistant Professor | Department of Commerce
Jain University
Karnataka
Expertise: Management
ORCID 0000-0003-3453-613X Scopus 58931039000 ResearcherID ADU-3934-2022 Google Scholar iMIqlwQAAAAJ
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41 Publications
0 Projects
219 Scopus Citations
196 CrossRef
5 Years 11 Months Total Experience
Publications
41 Total
Articles
1
Chapters
34
Proceedings
6
Activity

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Scopus Scopus
219 Citations
4 h-index
CrossRef CrossRef
196 Citations
4 h-index
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Professional Recognition

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Community & Membership

Departmental Academic Progression Committee
Member
Aug 2025
Institutional Innovation Council
Member
Aug 2025
Information Resources Management Association
Member
Jun 2024
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Personal Details

Doctor of Philosophy
2019
N/A
Master of Business Administration
2006
BEAMS
Bachelor of Dental Surgery
2001
N/A
Assistant Professor
Oct 2020 – Present
Jain University | Department of Commerce
Social Sciences
Management

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Scholarly Work

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AI-Driven Marketing Platform for Enhancing Patient Experiences and Satisfaction with Integrated ESG Metrics in Healthcare

VARANASI RAHUL
- Patent No. : 202541103084 Filed : 26-10-2025
Published : 28-11-2025 Published

Portable Rainwater Storage and Redistribution System Using Trolley-Based Units

Jain University
- Patent No. : 202541003881 Filed : 17-01-2025
Published : 24-01-2025 Published

DYNAMIC COMPENSATION OPTIMIZATION SYSTEM FOR EXECUTIVE BOARDS

Dr Muralidhar L B
- Application No. : 202541004292 Filed : 30-11--0001
Published : 30-11--0001 Published

Autonomous Governance Enhancement System (AGES): Leveraging AI for Comprehensive Board Governance Optimization

Dr Muralidhar L B
- Application No. : 20244103414 Filed : 30-11--0001
Published : 30-11--0001 Published

Scholarly Publications

Utilising the Internet of Things to Enhance Customer Relationship Management in the field of Digital Marketing

Conference Paper
Year: 2024. Pages: 1-6 .
Authors: Usman, M.; Gangadharan, S.; Muralidhar, L.B.; Murugesh, M.K.; Gunday, I.; Tiwari, M.
DOI 10.1109/TQCEBT59414.2024.10545230 Crossref Crossref: 2 Scopus Scopus: 4

Artificial Intelligence for Customer Relationship Management: Personalization and Automation

Conference Paper
Year: 2023. Pages: 547-551 .
Authors: Riyaz, M.; Sawant, P.D.; Raju, S.; Nijhawan, G.; Deepika, N.M.; Muralidhar, L.B.
DOI 10.1109/UPCON59197.2023.10434568 Crossref Crossref: 3 Scopus Scopus: 4

Augmented and Virtual Reality (AR/VR) in Marketing: Developing Immersive Client Experiences to Increase Engagement

Conference Paper
Year: 2023. Pages: 1759-1764 .
Authors: Sheena; Sudheer Muhammed KM; K.K. Ramachandran; Nornajihah Nadia Hasbullah; Nilesh Anute; Muralidhar L B
DOI 10.1109/UPCON59197.2023.10434889 Crossref Crossref: 6 Scopus Scopus: 7

Machine Learning Strategies for Business Process Optimization

Conference Paper
Year: 2023. Pages: 1743-1747 .
Authors: Kumar Chaudhary, J.; Aarif, M.; Rao, N.R.; Sobti, R.; Suresh Kumar, M.V.; Muralidhar, L.B.
DOI 10.1109/UPCON59197.2023.10434915 Crossref Crossref: 4 Scopus Scopus: 4

Blockchain Technology: Revolutionizing Sectors and Defining Digital Transactions' Future

Conference Paper
Year: 2023. Pages: 1738-1742 .
Authors: Rameshkumar, N.; Kalaivani, E.; Bhope, A.; Sobti, R.; Subhashini, K.; Muralidhar, B.L.
DOI 10.1109/UPCON59197.2023.10434406 Crossref Crossref: 1 Scopus Scopus: 1

An Empirical Study Examining the Relationship Between Brand Equity and Corporate Social Responsibility

Book Chapter
Year: 2024. Pages: 195-226 .
Authors: Muralidhar L. B.; Patcha Bhujanga Rao; D. Deepak; Varanasi Rahul; Purushotham H. C.; R. Arun
DOI 10.4018/979-8-3693-6685-1.ch007 Crossref Crossref: 1 Scopus Scopus: 2

Decoding Customer DNA

Book Chapter
Year: 2025. Pages: 119-154 .
Authors: Patcha Bhujanga Rao; Preethi Inampudi; R. Parvathi; L. B. Muralidhar; Varanasi Rahul
DOI 10.4018/979-8-3693-3936-7.ch006 Crossref Crossref: 2 Scopus Scopus: 3

Sustainable Organisational Cultures Basing Green Management Innovation and Leadership Transformation

Book Chapter
Year: 2025. Pages: 1-26 .
Authors: L. B. Muralidhar; R. Shilpa; Varanasi Rahul; N. Sathyanarayana; Y. Fathima
DOI 10.4018/979-8-3693-8824-2.ch001 Crossref Crossref: 4 Scopus Scopus: 7
Showing 1 to 8 of 41 publications