M VIJAYABHASKAR REDDY
VIDWAN ID: 447975

Dr M VIJAYABHASKAR REDDY

Male Doctor of Philosophy
Associate Professor
Sreenivasa Inst. of Technology & Management Studies, Thimmasamudram, Chittoor
Andhra Pradesh
Expertise: Economics
9 Publications
0 Projects
6 Scopus Citations
5 CrossRef
18 Years 1 Month Total Experience
Publications
9 Total
Articles
3
Chapters
6
Activity

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Scopus Scopus
6 Citations
2 h-index
CrossRef CrossRef
5 Citations
1 h-index
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Professional Recognition

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Community & Membership

IIIC Cell
Coordinator
Jan 2023
IAENG International Association of Engineers
Life Member
Jan 2023
Andhra Pradesh Economic Association
Life Member
Jan 2021

Personal Details

Doctor of Philosophy
2008
Koneru Lakshmaiah Education Foundation,Guntur
Associate Professor
Aug 2008 – Present
Sreenivasa Inst. of Technology & Management Studies, Thimmasamudram, Chittoor
Social Sciences
Economics

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Scholarly Work

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EVALUATION OF MUTUAL FUNDS: A COMPARATIVE STUDY ON SELECT FUNDS OF PUBLIC AND PRIVATE SECTOR COMPANIES

University JNTUA, Anantapuram
Year 2020
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STUDY ON CONSUMER BEHAVIOR TOWARDS DAIRYANDSOFTDRINK BEVERAGES WITH SPECIAL REFERENCE TO CHITTOOR DISTRICT

University JAWAHARLALNEHRUTECHNOLOGICALUNIVERSITYANANTAPUR
Year 2023
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Scholarly Publications

Decoding Customer DNA

Book Chapter
Year: 2024.
Authors: Patcha Bhujanga Rao; Meegada Vijaya Bhaskar Reddy; P. Chakradhar; Deepak D.; Preethi Inampudi

Transforming Higher Education

Book Chapter
Year: 2026. Pages: 401-428 .
Authors: Sana Hemavathi; T. I. Nagarjuna; M. V. Vijaya Bhaskar Reddy; Patcha Bhujanga Rao

Navigating Ethical Leadership

Book Chapter
Year: 2025. Pages: 33-60 .
Authors: M. Vijaya Bhaskar Reddy; C. Jyoshna; Preethi Inampudi; Patcha Bhujanga Rao

Navigating Globalization and Digitalization

Book Chapter
Year: 2024. Pages: 367-392 .
Authors: Patcha Bhujanga Rao; Rammya. B.; Shamili Sri A.; Preethi Inampudi; Vijaya Bhaskar Reddy Meegada

The Application of Neuroscience in Leadership Development

Book Chapter
Year: 2024. Pages: 113-129 .
Authors: Patcha Bhujanga Rao; Preethi Inampudi; Vijaya Bhaskar Reddy Meegada; N. Sathyanarayana

The Role of Sustainable Leadership in Ensuring Long-Term Success

Book Chapter
Year: 2023. Pages: 248-261 .
Authors: M. Beena; Patcha Bhujanga Rao; Vijaya Bhaskar Reddy Meegada

A model of sales force management for managing and maintaining sales force effectively

Journal Article
Year: 2019.
Authors: Vijaya Bhaskar Reddy, M.; Narayana Reddy, T.; Venugopal, I.

A study on fast moving consumer goods sector-a comparitive study on dairy and soft drink products

Journal Article
Year: 2019.
Authors: Reddy, T.N.; Reddy, M.V.B.; Kumar, P.L.M.
Showing 1 to 8 of 9 publications