Ministry of Education
Satish S. Maheswarappa
VIDWAN ID: 80109

Dr Satish S. Maheswarappa

Male Doctor of Philosophy
Professor | Department of Marketing
Indian Institute of Management Tiruchirapalli
Tamil Nadu
Expertise: Management
Scopus 57192927538
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11 Publications
0 Projects
342 Scopus Citations
299 CrossRef
9 Years 4 Months Total Experience
Publications
11 Total
Articles
10
Proceedings
1
Activity

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Scopus Scopus
342 Citations
7 h-index
CrossRef CrossRef
299 Citations
7 h-index
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Personal Details

Doctor of Philosophy
Indian Maritime University
Bachelor of Arts
N/A
Professor
Oct 2022 – Present
Indian Institute of Management Tiruchirapalli | Department of Marketing
Associate Professor
May 2017 – Oct 2022
Indian Institute of Management Tiruchirapalli | Department of Marketing
Social Sciences
Management

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Scholarly Work

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Scholarly Publications

Teenagers’ eWOM intentions: a nature vs nurture perspective

Journal Article
Marketing Intelligence & Planning. Year: 2018. Volume: 36 , Issue: 4 , Pages: 470-483 .
Authors: Anubhav Mishra; Satish S. Maheswarappa; Moutusy Maity; Sridhar Samu
DOI 10.1108/MIP-09-2017-0186 Crossref Crossref: 10 Scopus Scopus: 13

Adolescent's eWOM intentions: An investigation into the roles of peers, the Internet and gender

Journal Article
Journal of Business Research. Year: 2018. Volume: 86 , Pages: 394-405 .
Authors: Anubhav Mishra; Satish S. Maheswarappa; Moutusy Maity; Sridhar Samu
DOI 10.1016/j.jbusres.2017.04.005 Crossref Crossref: 158 Scopus Scopus: 188

VirtuWorld’s business model shift in the enterprise cloud sector: To farm or hunt? Balancing customer retention and acquisition strategy

Journal Article
Journal of Information Technology Teaching Cases. Year: 2025.
Authors: Jeevan Prabhu; Satish S Maheswarappa
DOI 10.1177/20438869251360813

Mind the game you set for better website patronage

Journal Article
European Journal of Marketing. Year: 2023. Volume: 57 , Issue: 5 , Pages: 1560-1590 .
Authors: Kriti Krishna; Bharadhwaj Sivakumaran; Satish S. Maheswarappa; Ankur Jha
DOI 10.1108/EJM-04-2021-0247 Crossref Crossref: 11 Scopus Scopus: 9

Nostalgia: A Review, Propositions, and Future Research Agenda

Journal Article
Journal of Advertising. Year: 2023. Volume: 52 , Issue: 4 , Pages: 613-632 .
Authors: Ekta Srivastava; Bharadhwaj Sivakumaran; Satish S. Maheswarappa; Justin Paul
DOI 10.1080/00913367.2022.2101036 Crossref Crossref: 52 Scopus Scopus: 55

Future Ready Self-Directed Learning Students for a Successful Career

Conference Paper
Year: 2022. Pages: 16-18 .
Authors: Satish S. Maheswarappa
DOI 10.54808/ICSIT2022.01.16

How Content Valence and Online Impression Influence Goal Achievement in Social Media Environment?

Journal Article
Global Business Review. Year: 2019. Volume: 20 , Issue: 5 , Pages: 1267-1281 .
Authors: Anubhav Mishra; Satish S. Maheswarappa
DOI 10.1177/0972150918793964 Crossref Crossref: 2 Scopus Scopus: 6

Nostalgic advertising: managing ambivalence to make it work

Journal Article
Marketing Intelligence & Planning. Year: 2019. Volume: 37 , Issue: 3 , Pages: 284-297 .
Authors: Ekta Srivastava; Satish S. Maheswarappa; Bharadhwaj Sivakumaran
DOI 10.1108/MIP-04-2018-0127 Crossref Crossref: 9 Scopus Scopus: 8
Showing 1 to 8 of 11 publications