Dr Anirban Som
Associate Professor
| Department of Marketing
Indian Institute of Management Tiruchirapalli
Tamil Nadu
Expertise:
Business, Finance
6
Publications
0
Projects
39
Scopus Citations
34
CrossRef
12 Years 9 Months Total Experience
Scopus
39
Citations
4
h-index
CrossRef
34
Citations
4
h-index
Google Scholar
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Professional Recognition
Dean’s Scholarship
Bond University, Australia.
National University of Singapore Research Scholarship for Master Studies
National University of Singapore.
Community & Membership
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Personal Details
Doctor of Philosophy
2014
N/A
Master of Science
N/A
Master of Business Administration
N/A
Associate Professor
Oct 2022 – Present
Indian Institute of Management Tiruchirapalli
| Department of Marketing
Assistant Professor
Dec 2013 – Oct 2022
Indian Institute of Management Tiruchirapalli
| Department of Marketing
Social Sciences
Scholarly Work
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Scholarly Publications
The joint effects of regulatory focus and argument strength of product related information on choice behaviour
The joint effects of choice assortment and regulatory focus on choice behavior
The effects of goal orientation on goal pursuit
How Envy Encourages Beliefs in Unethical Consumer Behaviour: The Role of Religiosity and Moral Awareness
Being moral motivates consumers to work harder and accept challenges
How regulatory focus influences perceived control and product choice
Open Access
10.1108/JCM-03-2025-7734
Scopus: 1