Hari Sreekumar
VIDWAN ID: 56493

Prof Hari Sreekumar

Male Master of Engineering
Professor | Department of Marketing
Indian Institute of Management Tiruchirapalli
Tamil Nadu
Expertise: Management
12 Publications
0 Projects
115 Scopus Citations
102 CrossRef
14 Years 8 Months Total Experience
Publications
12 Total
Articles
6
Chapters
6
Activity

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Scopus Scopus
115 Citations
5 h-index
CrossRef CrossRef
102 Citations
6 h-index
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Personal Details

Master of Engineering
2013
Indian Institute of Management Lucknow
Master of Science
Central Institute of Post Harvest Engineering and Technology
Professor
Nov 2023 – Present
Indian Institute of Management Tiruchirapalli | Department of Marketing
Associate Professor
Nov 2015 – Nov 2023
Indian Institute of Management Tiruchirapalli | Department of Marketing
Assistant Professor
Jun 2011 – Mar 2015
Indian Institute of Management Tiruchirapalli | Department of Marketing
Social Sciences
Management

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Scholarly Work

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Scholarly Publications

History of marketing in India

Book Chapter
Year: 2016. Pages: 389-405 .
Authors: Hari Sreekumar; Rohit Varman

Locating the past in its silence: History and marketing theory in India

Journal Article
Journal of Historical Research in Marketing. Year: 2015. Volume: 7 , Issue: 2 , Pages: 272-279 .
Authors: Rohit Varman; Hari Sreekumar

History of marketing in India

Book Chapter
Year: 2016. Pages: 389-405 .

THE DEVELOPMENT OF POLITICAL CONSUMERISM IN INDIA: A Historical Perspective

Book Chapter
Year: 2018. Pages: 27-45 .
Authors: Hari Sreekumar; Rohit Varman

Indian advertising in the context of globalisation

Book Chapter
Year: 2017. Pages: 158-170 .

Vagabonds at the Margins: Acculturation, Subalterns, and Competing Worth

Open Access
Journal Article
Journal of Macromarketing. Year: 2019. Volume: 39 , Issue: 1 , Pages: 37-52 .
Authors: Hari Sreekumar; Rohit Varman

Negotiation and resistance: a history of consumption in British India

Review
Journal of Historical Research in Marketing. Year: 2018. Volume: 10 , Issue: 3 , Pages: 280-293 .
Authors: Hari Sreekumar

Forging the nation state: an advertising history of Tata Steel, India

Journal Article
Journal of Historical Research in Marketing. Year: 2022. Volume: 14 , Issue: 3 , Pages: 351-373 .
Authors: Hari Sreekumar; Sankalp Pratap
Showing 1 to 8 of 12 publications