Ekta Srivastava
VIDWAN ID: 722443

Dr Ekta Srivastava

Female Doctor of Philosophy
Assistant Professor | Marketing Management
Indian Institute of Management Kozhikode
Kerala
Expertise: Management
7 Publications
0 Projects
105 Scopus Citations
104 CrossRef
6 Years 4 Months Total Experience
Publications
7 Total
Articles
7
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Scopus Scopus
105 Citations
4 h-index
CrossRef CrossRef
104 Citations
4 h-index
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Personal Details

Doctor of Philosophy
2016
Indian Institute of Management Tiruchirapalli
Bachelor of Dental Surgery
2008
SHIVAM COLLEGE OF EDUCATION
Assistant Professor
May 2020 – Present
Indian Institute of Management Kozhikode | Marketing Management
Social Sciences
Management

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Scholarly Publications

Home in Border Crossings: A Psychoanalytic Study of Dislocations in the Lives of Female Domestic Workers

Journal Article
Psychoanalytic Psychology. Year: 2022. Volume: 39 , Issue: 4 , Pages: 330-338 .
Authors: Ekta Srivastava

Nostalgia: A Review, Propositions, and Future Research Agenda

Journal Article
Journal of Advertising. Year: 2023. Volume: 52 , Issue: 4 , Pages: 613-632 .
Authors: Ekta Srivastava; Bharadhwaj Sivakumaran; Satish S. Maheswarappa; Justin Paul

Nostalgic advertising: managing ambivalence to make it work

Journal Article
Marketing Intelligence & Planning. Year: 2019. Volume: 37 , Issue: 3 , Pages: 284-297 .
Authors: Ekta Srivastava; Satish S. Maheswarappa; Bharadhwaj Sivakumaran

Nostalgic advertising in India: a content analysis of Indian TV advertisements

Journal Article
Asia Pacific Journal of Marketing and Logistics. Year: 2017. Volume: 29 , Issue: 1 , Pages: 47-69 .
Authors: Ekta Srivastava; Satish Sasalu Maheswarappa; Bharadhwaj Sivakumaran

Public service announcements: A literature review and way forward

Open Access
Journal Article
INTERNATIONAL JOURNAL OF CONSUMER STUDIES. Year: 2023. Volume: 47 , Issue: 6 , Pages: 2451-2478 .
Authors: Sivakumaran, Bharadhwaj; Harindranath, R. M.; Nandakumar, Nachiketas; Srivastava, Ekta

Understanding global social media influencer (SMI) marketing through credibility: a review, integrative framework and research agenda

Journal Article
International Marketing Review. Year: 2026. Pages: 1-34 .
Authors: Ekta Srivastava; Priya Narayanan

Ignorance Hurts but Silence Kills: Can Social Media Address Taboos to Achieve Sustainable Health and Hygiene?

Other
Year: 2019.
Authors: Srivastava, E.