Ministry of Education
Sheena S
VIDWAN ID: 54693

Dr Sheena S

Female Doctor of Philosophy
Associate Professor | School of Management
National Institute of Technology, Karnataka
Karnataka
Expertise: Management
ORCID 0000-0001-9731-2374 Scopus 57204890194
SheRNI View older version My Dashboard
22 Publications
0 Projects
221 Scopus Citations
196 CrossRef
13 Years 9 Months Total Experience
Publications
22 Total
Articles
13
Chapters
6
Proceedings
3
Activity

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Scopus Scopus
221 Citations
7 h-index
CrossRef CrossRef
196 Citations
6 h-index
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Community & Membership

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Calicut Management Association, Calicut
Life Member
Indian Accounting Association, Jaipur
Life Member

Personal Details

Doctor of Philosophy
2011
Karimganj College
Associate Professor
Dec 2012 – Present
National Institute of Technology, Karnataka | School of Management
Social Sciences
Management

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Scholarly Work

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Scholarly Publications

Augmented and Virtual Reality (AR/VR) in Marketing: Developing Immersive Client Experiences to Increase Engagement

Conference Paper
Year: 2023. Pages: 1759-1764 .
Authors: Sheena; Sudheer Muhammed KM; K.K. Ramachandran; Nornajihah Nadia Hasbullah; Nilesh Anute; Muralidhar L B
DOI 10.1109/UPCON59197.2023.10434889 Crossref Crossref: 6 Scopus Scopus: 7

Examining ChatGPT's Impact: Challenges, Opportunities, and Future Directions for Enhancing Educational Experiences

Conference Paper
Year: 2024. Volume: 390 , Pages: 243-252 .
Authors: B. Ravindar; K. K. Ramachandran; Suyash Premendra Bansod; Sheena; Varghese Joy; K. M. Sudheer Muhammad
DOI 10.1007/978-981-97-2716-2_22

The Advancements of Artificial Intelligence in Tourism and Hospitality Industry: A Bibliometric Review

Conference Paper
Year: 2025. Volume: 1322 LNNS , Pages: 105-116 .
Authors: Abhishek Talawar; S. Sheena; Sreejith Alathur
DOI 10.1007/978-981-96-4136-9_10

The influence of quality factors on AR-based mobile apps and its role in enhancing satisfaction and reuse intention behaviour - an empirical investigation

Journal Article
International Journal of Business Innovation and Research. Year: 2025. Volume: 37 , Issue: 4 , Pages: 466-486 .
Authors: Komal Anand; Sheena Suresh
DOI 10.1504/IJBIR.2025.147669

An empirical examination of user’s adoption of AR in e-commerce apps in a developing country: evidence from India

Journal Article
Journal of Economic and Administrative Sciences. Year: 2025.
Authors: Komal Anand; Sheena S
DOI 10.1108/JEAS-09-2024-0367

Scientific Mapping of Gender in Sustainable Tourism Research: A Bibliometric Approach

Book Chapter
Year: 2025. Pages: 133-147 .
Authors: Abhishek Talawar; Sheena S.
DOI 10.1108/978-1-83708-194-320251011

Do Brand Personalities Make a Difference to Consumers?

Open Access
Journal Article
Procedia - Social and Behavioral Sciences. Year: 2012. Volume: 37 , Pages: 31-37 .
Authors: Sheena; G. Naresh
DOI 10.1016/j.sbspro.2012.03.272 Crossref Crossref: 12

Orchids in the wild: An investigation into entrepreneurial education effectiveness and empowerment among women's shgs

Book Chapter
Year: 2017. Pages: 305-324 .
Authors: Sheena; Naresh, G.
DOI 10.1007/978-981-10-3319-3_17 Crossref Crossref: 3 Scopus Scopus: 2
Showing 1 to 8 of 22 publications