Rashmi BH
VIDWAN ID: 218838

Dr Rashmi BH

Female Doctor of Philosophy
Associate Professor | School of Business and Management
Christ University, Bangalore
Karnataka
Expertise: Business, Finance
11 Publications
0 Projects
36 Scopus Citations
34 CrossRef
23 Years 2 Months Total Experience
Publications
11 Total
Articles
3
Chapters
2
Proceedings
6
Activity

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Scopus Scopus
36 Citations
3 h-index
CrossRef CrossRef
34 Citations
3 h-index
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Professional Recognition

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Community & Membership

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Indian Accounting Association
Member
Jan 2021

Personal Details

Doctor of Philosophy
2019
N/A
Associate Professor
Oct 2022 – Present
Christ University, Bangalore | School of Business and Management
Assistant Professor - Senior Scale
Jul 2003 – Oct 2023
St. Claret College, MES Road, 5th Cross, 1st Main, Sharadambangar, Bangalore-13
Social Sciences
Business, Finance

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Scholarly Work

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ARTIFICIAL INTELLIGENCE BASED APPROACH TO PREDICT THE EMOTIONAL QUOTIENT OF EMPLOYEES BY ANALYSING THEIR FACIAL EXPRESSION

CHRIST University
- Patent No. : 202241061069 Filed : 27-10-2022
Published : 04-11-2022 Published

A SMART BUSINESS MANAGEMENT SYSTEM FOR INCREASING PRODUCTIVITY

St. Claret College
- Patent No. : 202241050246 Filed : 02-09-2022
Published : 09-09-2022 Published

CUSTOMER'S EARNINGS, SAVINGS, AND FINANCIAL HISTORY-CLASSIFICATION USING MACHINE LEARNING TECHNOLOGY

Stalin David et al
- Application No. : 202241041430 Filed : 19-07-2022
Published : 29-07-2022 Published

A BIOMETRIC AND IRIS VERIFICATION BASED ON SECURE E-COMMERCE TRANSACTIONS

St. Claret College
- Patent No. : 202241040220 Filed : 13-07-2022
Published : 22-07-2022 Published

Scholarly Publications

Bridging Technology and Consumer Experience: The Role of Augmented Reality and Perceived Usefulness in Digital Retailing

Open Access
Journal Article
International Research Journal of Multidisciplinary Scope. Year: 2026. Volume: 7 , Issue: 2 , Pages: 1697-1710 .
Authors: Magesh Kumar; Oshma Rosette Pinto; Supriya R, Rashmi BH

Navigating the Green Frontier: Unveiling Investor Strategies in Green Bond Market vs. Traditional Markets

Book Chapter
Year: 2025. Pages: 255-277 .
Authors: Magesh Kumar; Rashmi B. H.; Siamala Devi

Predictive Analysis of Academic Performance Among Students using A-CNN-BiLSTM Approach

Conference Paper
Year: 2024.
Authors: Neerav Nishant; Alkawati Magadum; Vivekanand Pandey; D Suganthi; Rashmi Bh; Vigneshwaran K

Spill Over Effects of Quantum Computing Advancements on Blockchain-Based Cryptocurrency Price Volatility

Journal Article
SN Computer Science. Year: 2026. Volume: 7 , Issue: 6 , Pages: 641 .
Authors: Magesh Kumar; B. H. Rashmi; S. R. Lakshmi; B. S. Rajath; B. K. Mallika; Srinivasan Pazhamalai

Green by Design AI in Fashion Retail and the Rise of the Conscious Consumer

Book Chapter
Year: 2026. Pages: 1-48 .
Authors: Ashok Malhi; Pinnika Syam Yadav; Deepak Bisht; Abhishek Sharma; Ankitha Sharma; B. H. Rashmi

Modelling conversion elasticity in marketing funnels: A behavioural probability framework for performance optimization

Preprint
Year: 2026.
Authors: Ajay Singh; Pawan Kumar; Praveen Kumar; Rashmi B H

A Predictive Modelling of Factors Influencing Job Satisfaction Through a CNN-BiGRU Algorithm

Conference Paper
Year: 2023. Pages: 68-73 .
Authors: Kar, R.; Renjith Krishnan, K.; Antony, P.; Rashmi, B.H.; Padmapriya, S.; Unni, M.V.

Automation using Artificial Intelligence in Business Landscape

Conference Paper
Year: 2023. Pages: 1519-1523 .
Authors: Unni, M.V.; Rudresh, S.; Bh, R.; Krishnan, R.K.; Kar, R.; Devichandrika, S.
Showing 1 to 8 of 11 publications