Ministry of Education
Arun Kumar Kaushik
VIDWAN ID: 168786

Dr Arun Kumar Kaushik

Male Doctor of Philosophy
Associate Professor | Marketing Management
Indian Institute of Management Amritsar
Punjab
Expertise: Management
ORCID 0000-0003-3023-0483 Scopus 56146408300 Google Scholar 1GBVz9MAAAAJ
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19 Publications
0 Projects
550 Scopus Citations
856 CrossRef
9 Years 3 Months Total Experience
Publications
19 Total
Articles
19
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Scopus Scopus
550 Citations
10 h-index
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856 Citations
13 h-index
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Personal Details

Doctor of Philosophy
2016
Jawaharlal Nehru University
Associate Professor
Jun 2017 – Present
Indian Institute of Management Amritsar | Marketing Management
Social Sciences
Management

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Scholarly Work

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Scholarly Publications

Modeling the Indian households' intention to adopt the solar net metering system

Journal Article
Built Environment Project and Asset Management. Year: 2022. Volume: 12 , Issue: 6 , Pages: 956-972 .
Authors: Vikas Kumar; Arun Kumar Kaushik; Gurbir Singh
DOI 10.1108/BEPAM-10-2021-0129 Crossref Crossref: 14 Scopus Scopus: 13

Achieving destination advocacy and destination loyalty through destination brand identification

Journal Article
Journal of Travel & Tourism Marketing. Year: 2017. Volume: 34 , Issue: 9 , Pages: 1247-1260 .
Authors: Vikas Kumar; Arun Kumar Kaushik
DOI 10.1080/10548408.2017.1331871 Crossref Crossref: 106

Destination brand experience and visitor behavior: the mediating role of destination brand identification

Journal Article
Journal of Travel & Tourism Marketing. Year: 2018. Volume: 35 , Issue: 5 , Pages: 649-663 .
Authors: Vikas Kumar; Arun Kumar Kaushik
DOI 10.1080/10548408.2017.1401032 Crossref Crossref: 96

Examining the Antecedents and Consequences of Customers’ Trust Toward Mobile Retail Apps in India

Journal Article
Journal of Internet Commerce. Year: 2020. Volume: 19 , Issue: 1 , Pages: 1-31 .
Authors: Arun Kumar Kaushik; Geetha Mohan; Vikas Kumar
DOI 10.1080/15332861.2019.1686333 Crossref Crossref: 48

Does experience affect engagement? Role of destination brand engagement in developing brand advocacy and revisit intentions

Journal Article
Journal of Travel & Tourism Marketing. Year: 2020. Volume: 37 , Issue: 3 , Pages: 332-346 .
Authors: Vikas Kumar; Arun K. Kaushik
DOI 10.1080/10548408.2020.1757562 Crossref Crossref: 104

Investigating the Impact of Online Brand Communities on Online Customer Engagement and Brand Loyalty

Journal Article
Journal of Global Marketing. Year: 2023. Volume: 36 , Issue: 4 , Pages: 319-338 .
Authors: Rajeev Gupta; Vikas Kumar; Arun Kumar Kaushik; Devashish Das Gupta; Rahul Sindhwani
DOI 10.1080/08911762.2023.2180789 Crossref Crossref: 20

Vegetable and fruit growers’ intention to use biopesticides in India: application of TPB and HBM models

Journal Article
Journal of Environmental Planning and Management. Year: 2024. Volume: 67 , Issue: 7 , Pages: 1536-1559 .
Authors: Amanpreet Kaur; Vikas Kumar; Arun Kumar Kaushik
DOI 10.1080/09640568.2023.2174415 Crossref Crossref: 18 Scopus Scopus: 20

Does corporate sustainability performance affect sales performance? Empirical evidence from Indian firms

Journal Article
Journal of Strategic Marketing. Year: 2024. Volume: 32 , Issue: 5 , Pages: 622-643 .
Authors: Hoshiar Mal; Arun Kumar Kaushik; Manishkumar Varma
DOI 10.1080/0965254X.2023.2290246 Crossref Crossref: 4 Scopus Scopus: 3
Showing 1 to 8 of 19 publications