Ministry of Education
Bipul Kumar
VIDWAN ID: 56423

Dr Bipul Kumar

Male
Professor | Department of Marketing
Indian Institute of Management Indore
Madhya Pradesh
Expertise: Management
ORCID 0000-0003-4584-1826 Scopus 57214152436 Google Scholar 9c4b1kYAAAAJ
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24 Publications
0 Projects
962 Scopus Citations
902 CrossRef
12 Years Total Experience
Publications
24 Total
Articles
19
Chapters
4
Proceedings
1
Activity

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Scopus Scopus
962 Citations
9 h-index
CrossRef CrossRef
902 Citations
10 h-index
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Professor
Sep 2014 – Present
Indian Institute of Management Indore | Department of Marketing
Social Sciences
Management

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Scholarly Work

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Scholarly Publications

Quaternary ammonium and amido derivatives of pyranochromenones and chromenones: Synthesis and antimicrobial activity evaluation

Journal Article
Medicinal Chemistry Research. Year: 2015. Volume: 24 , Issue: 6 , Pages: 2297-2313 .
Authors: Suchita Prasad; Shiv Kumar; Bipul Kumar; Abhishek Kumar Singh; Hemant K. Gautam; Sunil K. Sharma
DOI 10.1007/s00044-014-1294-4 Crossref Crossref: 5 Scopus Scopus: 7

The Influence of Brand Love on Organizational Buying: A Structured Abstract

Book Chapter
Year: 2017. Pages: 405-408 .
Authors: Gary H. D’costa; Bipul Kumar
DOI 10.1007/978-3-319-45596-9_75

Enhancing upselling and cross-selling in business-to-business markets: The critical need to integrate customer service and sales functions

Book Chapter
Year: 2023. Pages: 199-216 .
Authors: Sanket Vatavwala; Bipul Kumar; Arun Sharma
DOI 10.1007/978-3-031-37097-7_9 Crossref Crossref: 1 Scopus Scopus: 3

Crafting Excellence: Publication Tips from the Editors of Journal of Global Marketing

Open Access
Editorial
Journal of Global Marketing. Year: 2024. Volume: 37 , Issue: 5 , Pages: 353-356 .
Authors: Weng Marc Lim; Dana Lascu; Shiri Gandhi; Bipul Kumar; Tarek Mady; Qin Sun; Ajay K. Manrai
DOI 10.1080/08911762.2024.2405771 Crossref Crossref: 10 Scopus Scopus: 9

Exploring Enablers of Pro-Sustainability Behaviors of Top Management in a Global Context

Journal Article
Journal of Global Marketing. Year: 2025. Volume: 38 , Issue: 1 , Pages: 59-79 .
Authors: Bipul Kumar; Nikhilesh Dholakia; Praveen Dangwal
DOI 10.1080/08911762.2024.2421201 Crossref Crossref: 4 Scopus Scopus: 3

Implementing Extended Producer Responsibility in Organizations: A Bibliometric Review

Journal Article
BUSINESS STRATEGY AND THE ENVIRONMENT. Year: 2025. Volume: 34 , Issue: 3 , Pages: 3141-3176 .
Authors: Mukesh Kripalani; Hasmukh Gajjar; Bipul Kumar
DOI 10.1002/bse.4145 Crossref Crossref: 11 Scopus Scopus: 11

Understanding collaborative consumption behavior in the context of car-sharing: an ethical perspective and empirical analysis

Journal Article
Journal of Consumer Marketing. Year: 2025. Volume: 43 , Issue: 3 , Pages: 411-431 .
Authors: Shweta Jha; Bipul Kumar
DOI 10.1108/JCM-02-2025-7626 Crossref Crossref: 2 Scopus Scopus: 2

Broadening the Concept of Sustainability and Measuring its Impact on Firm’s Performance

Working Paper
Year: 2013.
Showing 1 to 8 of 24 publications