Ministry of Education
Gopal Das
VIDWAN ID: 100086

Dr Gopal Das

Male Doctor of Philosophy
Associate Professor | Marketing
Indian Institute of Management Bangalore
Karnataka
Expertise: Management
Scopus 55823603900
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70 Publications
0 Projects
2721 Scopus Citations
2486 CrossRef
8 Years 5 Months Total Experience
Publications
70 Total
Articles
70
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Scopus Scopus
2,721 Citations
28 h-index
CrossRef CrossRef
2,486 Citations
27 h-index
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Personal Details

Doctor of Philosophy
N/A
Associate Professor
Apr 2018 – Present
Indian Institute of Management Bangalore | Marketing
Social Sciences
Management

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Scholarly Work

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Scholarly Publications

Effect of retail sales promotion on buying behaviour of customers: An empirical study

Journal Article
Indian Journal of Marketing. Year: 2011. Volume: 41 , Issue: 7 , Pages: 25-50 .
Scopus Scopus: 5

A comparison of self-organising maps and principal components analysis

Journal Article
International Journal of Market Research. Year: 2016. Volume: 58 , Issue: 6 , Pages: 815-834 .
Authors: Gopal Das; Manojit Chattopadhyay; Sumeet Gupta
DOI 10.2501/IJMR-2016-039 Crossref Crossref: 19 Scopus Scopus: 17

Consumer responses to combined arousal-inducing stimuli

Journal Article
International Journal of Research in Marketing. Year: 2016. Volume: 33 , Issue: 1 , Pages: 213-215 .
Authors: Gopal Das; Henrik Hagtvedt
DOI 10.1016/j.ijresmar.2015.11.003 Crossref Crossref: 26 Scopus Scopus: 26

Understanding the role of regulatory focus in e-tailing activities

Journal Article
Journal of Services Marketing. Year: 2016. Volume: 30 , Issue: 2 , Pages: 212-222 .
Authors: Gopal Das
DOI 10.1108/JSM-10-2014-0358 Crossref Crossref: 12 Scopus Scopus: 15

Impact of store attributes on consumer-based retailer equity: An exploratory study of department retail stores

Journal Article
Journal of Fashion Marketing and Management: An International Journal. Year: 2015. Volume: 19 , Issue: 2 , Pages: 188-204 .
Authors: Gopal Das
DOI 10.1108/JFMM-11-2013-0124 Crossref Crossref: 15 Scopus Scopus: 28

Retail shopping behaviour: Understanding the role of regulatory focus theory

Journal Article
The International Review of Retail, Distribution and Consumer Research. Year: 2015. Volume: 25 , Issue: 4 , Pages: 431-445 .
Authors: Gopal Das
DOI 10.1080/09593969.2015.1017773 Crossref Crossref: 14 Scopus Scopus: 37

Linkages between self-congruity, brand familiarity, perceived quality and purchase intention: A study of fashion retail brands

Journal Article
Journal of Global Fashion Marketing: Bridging Fashion and Marketing. Year: 2015. Volume: 6 , Issue: 3 , Pages: 180-193 .
Authors: Gopal Das
DOI 10.1080/20932685.2015.1032316 Crossref Crossref: 55 Scopus Scopus: 59

Does brand personality vary across retail brands and gender? An empirical check

Journal Article
Journal of Strategic Marketing. Year: 2015. Volume: 23 , Issue: 1 , Pages: 19-32 .
Authors: Gopal Das
DOI 10.1080/0965254X.2014.914065 Crossref Crossref: 12 Scopus Scopus: 12
Showing 1 to 8 of 70 publications