Ministry of Education
Parul Ahuja
VIDWAN ID: 320288

Dr Parul Ahuja

Female Doctor of Philosophy
Assistant Professor | Department of Management Studies and Commerce
Institute of Innovation in Technology and Management
Delhi
Expertise: Management
ORCID 0000-0002-0216-1161 Scopus 57217042483 Google Scholar be0qVCEAAAAJ
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8 Publications
0 Projects
54 Scopus Citations
51 CrossRef
4 Years 1 Month Total Experience
Publications
8 Total
Articles
7
Chapters
1
Activity

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Scopus Scopus
54 Citations
4 h-index
CrossRef CrossRef
51 Citations
3 h-index
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Professional Recognition

Best Paper award
2022
GD Goenka University
Best Paper award
2021
JIMS, Rohini

Community & Membership

marketing club
head
Jan 2022
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Personal Details

Doctor of Philosophy
2022
N/A
Master of Commerce
2017
Acharya NG Ranga Agricultural University, Guntur
Bachelor of Commerce
2015
N/A
Assistant Professor
Aug 2022 – Present
Institute of Innovation in Technology and Management | Department of Management Studies and Commerce
Social Sciences
Management

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Scholarly Work

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Scholarly Publications

The grey and dark facets of online activities: a study of consumer perceptions

Journal Article
Journal of Information, Communication and Ethics in Society. Year: 2022. Volume: 20 , Issue: 4 , Pages: 495-515 .
Authors: Meenakshi Handa; Parul Ahuja
DOI 10.1108/JICES-07-2021-0080 Crossref Crossref: 3 Scopus Scopus: 6

Enjoying music and movies without paying: examining factors affecting unauthorized downloading amongst young adults

Journal Article
Journal of Information, Communication and Ethics in Society. Year: 2022. Volume: 20 , Issue: 4 , Pages: 568-586 .
Authors: Meenakshi Handa; Parul Ahuja; Swati Jain
DOI 10.1108/JICES-10-2021-0104 Crossref Crossref: 7 Scopus Scopus: 5

Thus Far and No Further? An Inquiry into Adoption of Mobile Phones by Low Income Women in Urban India

Review
Journal of Poverty. Year: 2021. Volume: 25 , Issue: 2 , Pages: 173-192 .
Authors: Meenakshi Handa; Parul Ahuja
DOI 10.1080/10875549.2020.1783423 Crossref Crossref: 1 Scopus Scopus: 2

Disconnect to detox: a study of smartphone addiction among young adults in India

Journal Article
Young Consumers: Insight and Ideas for Responsible Marketers. Year: 2020. Volume: 21 , Issue: 3 , Pages: 273-287 .
Authors: Meenakshi Handa; Parul Ahuja
DOI 10.1108/YC-12-2019-1077 Crossref Crossref: 32 Scopus Scopus: 33

From diversity to eco-consciousness: how a diverse workforce enhances consumer’s perception of a brand’s environmental stewardship

Journal Article
European Journal of Marketing. Year: 2026. Pages: 1-18 .
Authors: Tanisha Jain; Abhirupa Roy; Parul Ahuja; Mansi Gupta; Gopal Das
DOI 10.1108/EJM-09-2024-0728

Artificial intelligence and credit application processing: the role of embarrassment

Journal Article
European Journal of Marketing. Year: 2025. Volume: 59 , Issue: 4 , Pages: 923-950 .
Authors: Parul Ahuja; Mansi Gupta; Abhirupa Roy; Nazia Gera; Gopal Das
DOI 10.1108/EJM-06-2023-0428 Crossref Crossref: 8 Scopus Scopus: 8

AI meets your money! Data privacy challenges in the fintech industry

Book Chapter
Year: 2025. Pages: 169-183 .
Authors: Parul Ahuja; Pratibha Singh; Ruchika Sharma
DOI 10.4018/979-8-3373-3658-9.ch007

Examining the ethical grey area: Do sustainable travelers prioritize hotel websites over booking platforms?

Journal Article
Journal of Vacation Marketing. Year: 2025.
Authors: Pratibha Singh; Parul Ahuja; Ruchika Sharma
DOI 10.1177/13567667251315949