Dr Preshth Bhardwaj
Professor
ISBR Business School, Bangalore
Karnataka
Expertise:
Management
7
Publications
0
Projects
65
Scopus Citations
58
CrossRef
25 Years 8 Months Total Experience
Scopus
65
Citations
4
h-index
CrossRef
58
Citations
3
h-index
Google Scholar
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Professional Recognition
Best Faculty Award (Male
2019
International Academic and Research Excellence Awards (IARE-2019 Committee)
Distinguished Teacher Award
2018
MTC Global: An Apex Global Advisory Body in Management, 8th World Edu Summit Bengaluru
Best Professor in Marketing
2017
ICBM and Academy of Management Professionals, Hyderabad
Community & Membership
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Innovative Scientific Research Professional, Malaysia
Honorary Editorial Board Member - Consulting EditorPersonal Details
Doctor of Philosophy
2008
N/A
Master of Business Administration
1998
Mula Education Society's Arts, Commerce and Science College, Sonai, Tal. Nevasa, Dist. Ahmednagar 414105
Bachelor of Business Administration
1993
N/A
Professor
Aug 2023 – Present
ISBR Business School, Bangalore
Assistant Professor
Jun 2016 – Aug 2023
XIM University
Assistant Professor
Oct 2011 – May 2016
Unknown Organization
Assistant Professor
Mar 2007 – Sep 2011
Unknown Organization
Senior Lecturer
Jun 2006 – Feb 2007
Amity University, Uttar Pradesh
Senior Lecturer
May 2004 – May 2006
Unknown Organization
Academic Coordinator
Jan 2001 – Apr 2004
Indian Institute of Management Ahmedabad
| Marketing
Social Sciences
Scholarly Work
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Scholarly Publications
Linkages between brand parity, coupon proneness, sales proneness, brand trust and purchase decision involvement: An empirical check
Antecedents to local store loyalty: Influence of culture, cosmopolitanism and price
Impact of Culture, Cosmopolitanism, and Price on Local Store Loyalty: An Empirical Study from India
OMNI Channel: Is It Really Omni?
Open Access
10.1177/09728201231169871
Scopus: 1