Nazia Gera
VIDWAN ID: 234403

Ms Nazia Gera

Female Master of Commerce
Senior Research Fellow | Department of Commerce and Management
G.G.D.S.D.College, Sector-32
Punjab
Expertise: Management
7 Publications
0 Projects
15 Scopus Citations
14 CrossRef
4 Years 8 Months Total Experience
Publications
7 Total
Articles
6
Proceedings
1
Activity

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Scopus Scopus
15 Citations
2 h-index
CrossRef CrossRef
14 Citations
2 h-index
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Professional Recognition

Best Paper Award in track
2023
MERC - IIM Kashipur

Community & Membership

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Australia and New Zealand Academy of Management
Associate member
Jan 2023

Personal Details

Master of Commerce
2019
N/A
Bachelor of Commerce
2016
ADIVASI KALUYAN TRUST, VIJAYNAGAR KODIYAVADA SANCHALIT J V SOLANKI
Senior Research Fellow
Jan 2022 – Present
G.G.D.S.D.College, Sector-32 | Department of Commerce and Management
Social Sciences
Management

Related Profiles

Scholarly Work

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Scholarly Publications

Safety First! Wait, Ambition First! How Parental Psychology Shapes Purchase Preferences for Their Children

Journal Article
PSYCHOLOGY & MARKETING. Year: 2026. Volume: 43 , Issue: 1 , Pages: 262-273 .
Authors: Abhirupa Roy; Nazia Gera; Gopal Das

Mindful gaming in a busy world: exploring the retro renaissance

Journal Article
European Journal of Marketing. Year: 2026. Pages: 1-33 .
Authors: Arash Talebi; Sourjo Mukherjee; Nazia Gera; Abhirupa Roy; Gopal Das

Unveiling coping mechanisms in marketplace discrimination: The allure of artificial intelligence recommendations

Open Access
Journal Article
THE JOURNAL OF PRODUCT INNOVATION MANAGEMENT. Year: 2026. Volume: 43 , Issue: 1 , Pages: 215-247 .
Authors: Arash Talebi; Sourjo Mukherjee; Nazia Gera; Kulwinder Kaur; Gopal Das

Artificial intelligence and credit application processing: the role of embarrassment

Journal Article
European Journal of Marketing. Year: 2025. Volume: 59 , Issue: 4 , Pages: 923-950 .
Authors: Parul Ahuja; Mansi Gupta; Abhirupa Roy; Nazia Gera; Gopal Das

Factors Influencing Sustainable Disposition Behaviour: A Review Of The Literature

Other
Year: 2023.
Authors: Nazia Gera

Effectiveness Of Nostalgia in Advertising: A Comparative Study of Customers of Different Genders and Age

Journal Article
Authors: Nazia Gera

Temporary Disposition Behaviour in An Online Setting: A Comprehensive Review

Conference Paper
Authors: Nazia Gera