Ministry of Education
Kallol Das
VIDWAN ID: 663349

Prof Kallol Das

Male Doctor of Philosophy
Associate Professor | Brand Management
MICA
Gujarat
Expertise: Management
ORCID 0000-0002-3601-707X Scopus 57209544849
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33 Publications
0 Projects
401 Scopus Citations
319 CrossRef
16 Years 3 Months Total Experience
Publications
33 Total
Articles
31
Books
1
Chapters
1
Activity

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Scopus Scopus
401 Citations
7 h-index
CrossRef CrossRef
319 Citations
7 h-index
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Personal Details

Doctor of Philosophy
2008
Kalinagar Mahavidyalaya
Associate Professor
Jun 2010 – Present
MICA | Brand Management
Social Sciences
Management

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Scholarly Work

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Scholarly Publications

Relationship marketing research (1994-2006): An academic literature review and classification

Review
Marketing Intelligence & Planning. Year: 2009. Volume: 27 , Issue: 3 , Pages: 326-363 .
Authors: Kallol Das
DOI 10.1108/02634500910955236 Crossref Crossref: 60 Scopus Scopus: 86

Customer relationship management (CRM) best practices and customer loyalty a study of indian retail banking sector

Journal Article
Year: 2009.
Authors: Das, K.; Parmar, J.; Sadanand, V.K.
Scopus Scopus: 11

Using participatory photo novels to teach marketing

Journal Article
Journal of Marketing Education. Year: 2012. Volume: 34 , Issue: 1 , Pages: 82-95 .
Authors: Kallol Das
DOI 10.1177/0273475311430812 Crossref Crossref: 12 Scopus Scopus: 11

Game on! How gamified loyalty programs boost customer engagement value

Journal Article
International Journal of Information Management. Year: 2021. Volume: 61 .
Authors: Linda D. Hollebeek; Kallol Das; Yupal Shukla
DOI 10.1016/j.ijinfomgt.2021.102308 Crossref Crossref: 84 Scopus Scopus: 123

Role of Culture in Consumer Marketing: Thematic Trajectories and Theoretical Roots

Journal Article
Journal of Creative Communications. Year: 2026. Volume: 21 , Issue: 2 , Pages: 147-165 .
Authors: Jayesh Patel; Anuj Sharma; Yupal Shukla; Kallol Das
DOI 10.1177/09732586231205069 Crossref Crossref: 2 Scopus Scopus: 4

Understanding the defining characteristics of a high-quality conceptual article

Journal Article
European Journal of Marketing. Year: 2025. Pages: 2375-2405 .
Authors: Kallol Das; Yogesh Mungra; Naresh K. Malhotra; V. Kumar
DOI 10.1108/EJM-04-2025-0301

Business-to-Business Relationship Marketing Research (1983–2022): Topical Trends and Organizing Framework

Journal Article
Journal of Relationship Marketing. Year: 2026. Volume: 25 , Issue: 2 , Pages: 169-200 .
Authors: Kallol Das; Yogesh Mungra; Sooraj Namboodiri; Anuj Sharma
DOI 10.1080/15332667.2025.2508029 Crossref Crossref: 2 Scopus Scopus: 1

Magic Films: the case of an Indian start-up

Journal Article
Emerging Marketing Case studies. Year: 2012. Volume: 2 , Issue: 3 , Pages: 1-16 .
Authors: Kallol Das; Monali Chatterjee; U.T. Rao
DOI 10.1108/20450621211237211 Crossref Crossref: 1 Scopus Scopus: 1
Showing 1 to 8 of 33 publications