Dr Vipul Patel
Associate Professor
| Department of Marketing Management
Ganpat University, Ganpat Vidyanagar, Kherva
Gujarat
Expertise:
Management
23
Publications
0
Projects
93
Scopus Citations
127
CrossRef
17 Years 5 Months Total Experience
Scopus
93
Citations
2
h-index
CrossRef
127
Citations
4
h-index
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Professional Recognition
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Community & Membership
Doctoral Committee
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Personal Details
Doctor of Philosophy
2010
N/A
Master of Business Administration
2004
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Bachelor of Engineering
2001
N/A
Associate Professor
Jun 2018 – Present
Ganpat University, Ganpat Vidyanagar, Kherva
| Department of Marketing Management
Assistant Professor
Jul 2005 – Aug 2014
Ganpat University, Ganpat Vidyanagar, Kherva
Social Sciences
Scholarly Work
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An Empirical Examination of Antecedents and Structure of Brand Loyalty With special reference to purchasing cosmetic brands by working women of Gujarat
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Scholarly Publications
Impact of quality of AR apps on customer brand engagement, word-of-mouth and purchase intention: moderating role of perceived brand value
Integrating machine learning and natural language processing for electric vehicle purchase intention prediction: A novel framework for emerging markets
A Study on Consumer Satisfaction and Brand Loyalty for Cosmetic Products: The Working Women Perspective
Johnson Screen (I) Ltd.,
Measuring Brand Personality: An Empirical Study
Consumers’ Motivation to Shop in Shopping Malls: A Study of Indian Shoppers
Decision Making Styles of Working Women in Buying Apparel: An Empirical Study
An Empirical Study of the Relationship between Price Dimensions and Private Label Brand Usage
Showing 1 to 8 of 23 publications