Ministry of Education
Karan Nilesh Radia
VIDWAN ID: 650102

Dr Karan Nilesh Radia

Male Doctor of Philosophy
Assistant Professor | Management Studies
ADANI UNIVERSITY
Gujarat
Expertise: Management
Scopus 57329369500 Google Scholar LFFTLvwAAAAJ
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7 Publications
0 Projects
123 Scopus Citations
128 CrossRef
1 Year 7 Months Total Experience
Publications
7 Total
Articles
7
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Scopus Scopus
123 Citations
4 h-index
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128 Citations
3 h-index
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Personal Details

Doctor of Philosophy
2025
UGC Academic Staff College
Assistant Professor
Feb 2025 – Present
ADANI UNIVERSITY | Management Studies
Social Sciences
Management

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Scholarly Publications

Psychological comfort and customer engagement in services: mediating role of relationship quality

Journal Article
Journal of Services Marketing. Year: 2025.
Authors: Shachi Desai; Karan Nilesh Radia; Jayesh P. Aagja
DOI 10.1108/JSM-11-2024-0601 Crossref Crossref: 3 Scopus Scopus: 4

Modeling Escapism and Immersive Experience in the Metaverse

Journal Article
Journal of Computer Information Systems. Year: 2025.
Authors: Karan Nilesh Radia; Jayesh Aagja; Kallol Das; U T Rao; Anuj Sharma
DOI 10.1080/08874417.2025.2530054 Crossref Crossref: 2 Scopus Scopus: 1

Psychological comfort in service relationships: A mixed-method approach

Journal Article
Journal of Retailing and Consumer Services. Year: 2022. Volume: 64 , Pages: 102824 .
Authors: Karan Nilesh Radia; Sonal Purohit; Shachi Desai; Jitendra Nenavani
DOI 10.1016/j.jretconser.2021.102824 Crossref Crossref: 24 Scopus Scopus: 27

Masstige consumption, brand happiness, and brand advocacy: A service perspective

Journal Article
INTERNATIONAL JOURNAL OF CONSUMER STUDIES. Year: 2024. Volume: 48 , Issue: 1 , Pages: e12944 .
Authors: Sonal Purohit; Vibha Arora; Karan Nilesh Radia
DOI 10.1111/ijcs.12944 Crossref Crossref: 38 Scopus Scopus: 37

Conceptualizing masstige buying behavior: A mixed-method approach

Journal Article
Journal of Business Research. Year: 2022. Volume: 142 , Pages: 886-898 .
Authors: Sonal Purohit; Karan Nilesh Radia
DOI 10.1016/j.jbusres.2022.01.023 Crossref Crossref: 60 Scopus Scopus: 52

Understanding Consumer Resource Scarcity: A Mixed-Method Study

Journal Article
JOURNAL OF CONSUMER BEHAVIOUR. Year: 2026.
Authors: Madhuparna Majumder; Tanushree Pande; Karan Nilesh Radia; Kallol Das
DOI 10.1002/cb.70200

Social Media Marketing Activities and Self-Brand Connection: The Role of Customer Engagement and Brand Authenticity

Journal Article
Journal of Promotion Management. Year: 2025. Volume: 31 , Issue: 8 , Pages: 1158-1178 .
Authors: Pradeep Kautish; Karan Nilesh Radia; Shachi Radia
DOI 10.1080/10496491.2025.2596369 Crossref Crossref: 1 Scopus Scopus: 2