Dr Sonal Purohit
Associate Professor
| Department of Management
Symbiosis International (Deemed University), Pune
Maharashtra
Expertise:
Management
37
Publications
0
Projects
780
Scopus Citations
714
CrossRef
2 Years 8 Months Total Experience
Scopus
780
Citations
15
h-index
CrossRef
714
Citations
14
h-index
Google Scholar
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Professional Recognition
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Community & Membership
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Personal Details
Doctor of Philosophy
2013
N/A
Associate Professor
Jan 2024 – Present
Symbiosis International (Deemed University), Pune
| Department of Management
Social Sciences
Scholarly Work
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Scholarly Publications
The Social Influence in Celebrity Endorsed Promotions: Revisiting the Consumer Perspective
Community Engaged Learning in Higher Education
Conclusion
The impact of AI on investor behavior in sustainable finance
Masstige consumption, brand happiness, and brand advocacy: A service perspective
From Word-of-Mouth to AI-Powered Engagement: The Dynamic Evolution of Influencer Marketing in the Digital Era
10.1007/978-3-031-65727-6_3
Crossref: 4
Sustainable Social Enterprise Built by Empowering Women Artisans: A Case of Gramshree, India
Examining the role of consumer motivations to use voice assistants for fashion shopping: The mediating role of awe experience and eWOM
Open Access
Showing 1 to 8 of 37 publications