Ministry of Education
Shefali Khurana
VIDWAN ID: 597172

Dr Shefali Khurana

Female Doctor of Philosophy
Assistant Professor | Department of Management Studies and Commerce
Institute of Innovation in Technology and Management
Haryana
Expertise: Management
ORCID 0000-0001-6265-3419 Google Scholar 2N9s2YIAAAAJ
SheRNI View older version My Dashboard
4 Publications
1 Projects
4 Scopus Citations
6 CrossRef
7 Years 2 Months Total Experience
Publications
4 Total
Articles
4
Activity

No publication activity to display.

Scopus Scopus
4 Citations
1 h-index
CrossRef CrossRef
6 Citations
2 h-index
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Professional Recognition

NET & JRF
2012
UGC
Accelerator course in Business Analytics and Data Science
2024
Herovired

Community & Membership

Marketing Maestro's
Coordinator
Jan 2019
Eudoxia Research University
FMERU & FMERC
Jan 2023
PCMA
MEMBER
Jan 2011

Personal Details

Doctor of Philosophy
2021
Kamalnayan Bajaj Hospital
Master of Business Administration
2010
Karnataka Nephrology And Transplant Institute
Bachelor of Science
2008
N/A
Secondary School Examination (Class 10)
2003
N/A
Assistant Professor
Jul 2019 – Present
Institute of Innovation in Technology and Management | Department of Management Studies and Commerce
Social Sciences
Management

Related Profiles

Scholarly Work

Breaking the Glass Ceiling: A Comparative Empirical Study on the Role of Women in Decision Making in Selected Organizations in Delhi and Haryana
Other
Role: Other
Amount: ₹1 Lac
Duration: 2024 – Ongoing
No Data Found

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Desktop Server for Predictive Analytics of Customer Segmentation in Targeted Marketing

Mr. Ishwar Singh
Dr. Anil Kumar Grewal
Dr. Lalita YadaV
Dr. Shefali
Mr. Rohan Vilasrao Awati
Dr. Kamal Kant
- Patent No. : 6325649 Filed : 10-11-2024
Published : 20-11-2024 Granted

Consumer Behavior Analytics for Retail Marketing

Mrs. Vasundhara Patri
- Application No. : 6385318 Filed : 25-10-2024
Published : 17-11-2024 Granted

Scholarly Publications

Influence of family communication patterns in family purchase decision making

Journal Article
Indian Journal of Marketing. Year: 2019. Volume: 49 , Issue: 8 , Pages: 23-39 .
Authors: Vijita Singh Aggarwal; Shefali Anon
DOI 10.17010/ijom/2019/v49/i8/146170 Crossref Crossref: 2 Scopus Scopus: 4

Impact of HRM practices on employee productivity in times of COVID-19 pandemic

Journal Article
International Journal of Productivity and Quality Management. Year: 2023. Volume: 1 , Issue: 1 , Pages: 1 .
Authors: Prachi Jain Aggarwal; Nitya Khurana; N.A. Shefali
DOI 10.1504/IJPQM.2021.10041588

Influence of Demographics on Family Communication Patterns in Family Purchase Decisions

Open Access
Journal Article
International Journal of Asian Business and Information Management (IJABIM). Year: 2022. Volume: 13 , Issue: 1 , Pages: 1-21 .
Authors: Shefali Khurana; Vijita S. Aggarwal
DOI 10.4018/ijabim.316623 Crossref Crossref: 1

Family Communication Patterns and Influence of Children in Family Purchase Decisions

Journal Article
International Journal of Asian Business and Information Management (IJABIM). Year: 2019. Volume: 10 , Issue: 4 , Pages: 1-20 .
Authors: Shefali; Vijita S. Aggarwal
DOI 10.4018/IJABIM.2019100101 Crossref Crossref: 3