Ministry of Education
Purvendu Sharma
VIDWAN ID: 714455

Prof Purvendu Sharma

Male
Assistant Professor | Marketing
Indian Institute of Management Indore
ORCID 0009-0008-6310-6888 Scopus 57222148497
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10 Publications
0 Projects
164 Scopus Citations
142 CrossRef
2 Years 3 Months Total Experience
Publications
10 Total
Articles
10
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Scopus Scopus
164 Citations
6 h-index
CrossRef CrossRef
142 Citations
6 h-index
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Assistant Professor
Jun 2024 – Present
Indian Institute of Management Indore | Marketing
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Scholarly Publications

Investigating brand community engagement and evangelistic tendencies on social media

Journal Article
Journal of Product & Brand Management. Year: 2022. Volume: 31 , Issue: 1 , Pages: 16-28 .
Authors: Purvendu Sharma; Ashish Sadh; Aditya Billore; Manoj Motiani
DOI 10.1108/JPBM-01-2020-2705 Crossref Crossref: 67 Scopus Scopus: 73

Exploring the Nexus of Assistance-Seeking Engagement in Travel Communities: Role of Destination Knowledge and Advocacy

Journal Article
International Journal of Hospitality & Tourism Administration. Year: 2025. Volume: 26 , Issue: 4 , Pages: 737-762 .
Authors: Sharma, P.; Balakumar, S.; Silveira, A.; Firoz, M.
DOI 10.1080/15256480.2024.2350008 Crossref Crossref: 2 Scopus Scopus: 1

Exploring the nexus between influencers and brand evangelism

Journal Article
Asia Pacific Journal of Marketing and Logistics. Year: 2025. Volume: 37 , Issue: 2 , Pages: 478-497 .
Authors: Sharma, P.; Khandeparkar, K.
DOI 10.1108/APJML-06-2023-0581 Crossref Crossref: 10 Scopus Scopus: 14

Gifting a warm-glow effect: how identity influences charitable gifting

Journal Article
Marketing Intelligence & Planning. Year: 2025. Volume: 43 , Issue: 5 , Pages: 996-1012 .
Authors: Ranga, G.; Khandeparkar, K.; Motiani, M.; Sharma, P.
DOI 10.1108/MIP-07-2023-0325 Crossref Crossref: 1 Scopus Scopus: 1

Understanding brand evangelism- a systematic review of the literature and future research avenues

Journal Article
Journal of Strategic Marketing. Year: 2025. Pages: 1-34 .
Authors: Sharma, P.; Khandeparkar, K.
DOI 10.1080/0965254X.2024.2443791 Crossref Crossref: 8 Scopus Scopus: 18

Destination evangelism and engagement: Investigation from social media-based travel community

Journal Article
Electronic Commerce Research and Applications. Year: 2023. Volume: 57 , Pages: 101228 .
Authors: Sharma, P.
DOI 10.1016/j.elerap.2022.101228 Crossref Crossref: 24 Scopus Scopus: 25

Understanding destination evangelism: a social media viewpoint

Journal Article
Marketing Intelligence & Planning. Year: 2022. Volume: 40 , Issue: 1 , Pages: 72-88 .
Authors: Sharma, P.
DOI 10.1108/MIP-04-2021-0128 Crossref Crossref: 19 Scopus Scopus: 19

Understanding Sustainable Destination Management in the Maha Kumbh’s Context

Open Access
Journal Article
Journal of Contemporary Business Research. Year: 2026. Pages: 3049513X261479381 .
Authors: Priyavrat Sanyal; Purvendu Sharma
DOI 10.1177/3049513X261479381
Showing 1 to 8 of 10 publications