Dr Manish Das
Assistant Professor (Grade-III)
| Department of Business Management
Tripura University
Tripura
Expertise:
Management
50
Publications
1
Projects
1425
Scopus Citations
1326
CrossRef
4 Years 1 Month Total Experience
Scopus
1,425
Citations
22
h-index
CrossRef
1,326
Citations
23
h-index
Google Scholar
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Professional Recognition
NET (Management
2008
UGC New Delhi
Community & Membership
Entrepreneurship Development Centre and Incubation Centre, Tripura University (NEC, Funded
Assistant Co-OrdinatorEconomics Science Society of Tripura (ESSOT)
Life MemberNorth East Management Association (NEMA)
ExecutivePersonal Details
Doctor of Philosophy
2020
Tripura University
Assistant Professor (Grade-III)
Aug 2022 – Present
Tripura University
| Department of Business Management
Head In-Charge
Feb 2024 –
Present
Social Sciences
Scholarly Work
Consumer Demographics, Consumption Habits, Acculturation of the Global Consumer Culture and Consumer Ethnocentrism: A Rural India Perspective with special reference to Tripura
CompletedDesigning a loyalty program to enhance consumer engagement for a masstige brand
A Scale Development Study on Responsible Consumers
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Scholarly Publications
Effect of values and business ethics course on students' perception of ethics in business: An empirical investigation of management students in tripura
Dynamic Yet Static: A Boon for High Performance Organizations
10.17010/pijom/2013/v6i1/59954
Scopus: 1
Factors Affecting the Purchase of Staple Goods: An Empirical Study of Edible Oil Purchase in Tripura
10.17010/ijom/2013/v43/i6/36392
Scopus: 1
Effect of values and business ethics course on students' perception of ethics in business: An empirical investigation of management students in tripura
Scopus: 3
Consumer Demographics and Environmental Responsibility: An Empirical Investigation of the Consumers in Tripura
10.17010/pijom/2015/v8i5/68777
Scopus: 2
Construction of Personality Measurement Scale based on the 'Guna- Traya' concepts of the Bhagavad-Gita
Open AccessConsumer ethnocentrism, status and consumption behaviour: evidence from a communist governed state in a transitional economy
Communication strategies: encouraging healthy diets for on-the-go consumption
Showing 1 to 8 of 50 publications