Ministry of Education
M KETHAN
VIDWAN ID: 239485

Dr M KETHAN

Male Doctor of Philosophy
Associate Professor G
International Institute of Business Studies, No.70, Sujatha Complex, KHB Main Road, RT Nagar, Bangalore-560 032
Karnataka
Expertise: Management
ORCID 0000-0002-2604-2562 Scopus 58135362300 ResearcherID ACZ-0899-2022 Google Scholar 9WzWFWMAAAAJ
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23 Publications
17 Projects
58 Scopus Citations
29 CrossRef
4 Years 9 Months Total Experience
Publications
23 Total
Articles
18
Books
1
Chapters
2
Proceedings
2
Activity

No publication activity to display.

Scopus Scopus
58 Citations
4 h-index
CrossRef CrossRef
29 Citations
4 h-index
Google Scholar Google Scholar

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Professional Recognition

Best researcher award
2018
IIP groups
Best academic result achiever
2018
Koshys group of institution
Best results achiever
2019
Koshys group of institutions
Best faculty
2020
Koshys institute of management
Academic excellence award
2021
Koshys institute of management

Community & Membership

IIC
MEMBER
Jan 2019
RESEARCH STARS
ADVISER
Jan 2018
IAAC
Advisor
Jan 2019

Personal Details

Doctor of Philosophy
2019
N/A
Doctor of Medicine
2017
Risø National Laboratory for Sustainable Energy
Master of Business Administration
2014
N/A
Associate Professor G
Dec 2021 – Present
International Institute of Business Studies, No.70, Sujatha Complex, KHB Main Road, RT Nagar, Bangalore-560 032
Social Sciences
Management

Related Profiles

Scholarly Work

A STUDY ON CUSTOMER RELATIIONSHIP AND EFFECTIVE MANAGEMENT OF RESOURCES IN IOCL RETAIL WITH REFERENCE TO BABU RAJA RAM FUEL STATION
Other
Role: Other
Amount: ₹2.40 Lac
Duration: 2022 – Ongoing
The Impact of Key factors Affecting Buying Behaviour of Residential apartments in Lakshya Constructions-Bengaluru
Other
Role: Other
Amount: ₹1.10 Lac
Duration: 2022 – Ongoing
M.KETHAN
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V; Basha
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Mr. Mahabub Basha S
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MAHABUBBASHA IBHA RANI
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S Mahabub; Kethan
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Dr. Kethan M
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NR; KETHAN
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JAGADEESH BABU MK
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M; PrasadR
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BSR; Manyam
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S.Jagadeesh babu
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Mohan; Manyam
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BSRMURTHY
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BSR MURTHY
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BSR MURHTY
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Rural Digital Marketing Strategies and Challenges for Micro and Small Scale Industries :A Post COVID-19 Scenario

Dr.A.M.Mahaboob Basha
Dr.M.Kethan
Mr.S.Mahabub Basha
- Application No. : 202241036595 Filed : 07-07-2022
Published : 07-07-2022 Published

Scholarly Publications

An Empirical Study on Implementation of AI & ML in Stock Market Prediction

Open Access
Journal Article
Indian Journal of Information Sources and Services. Year: 2024. Volume: 14 , Issue: 4 , Pages: 165-174 .
Authors: Venkatarathnam, N.; Goranta, L.R.; Kiran, P.C.; Raju, B.P.G.; Dilli, S.; Mahabub Basha, S.; Kethan, M.
DOI 10.51983/ijiss-2024.14.4.26 Crossref Crossref: 5 Scopus Scopus: 16

Maximizing Marketing Value: An Empirical Study on the Framework for Assessing AI and ML Integration in Marketing Management

Open Access
Journal Article
Indian Journal of Information Sources and Services. Year: 2024. Volume: 14 , Issue: 3 , Pages: 64-70 .
Authors: Jalaja, V.; Sheshadri, T.; Arthi, V.K.; Thilaga, S.; Bamini, J.; Mahabub Basha, S.; Kethan, M.
DOI 10.51983/ijiss-2024.14.3.09 Crossref Crossref: 6 Scopus Scopus: 19

Analysis of Social Media Marketing Impact on Consumer Behaviour

Book Chapter
Year: 2024. Pages: 250-255 .
Authors: Rajesh Vemula; Basha S Mahabub; V Jalaja; K. V. Nagaraj; Venkateswarlu Karumuri; Manyam Ketha
DOI 10.1201/9781003532026-44

Development of Technological Advancement, Innovation and Machine Learning and their Influence on Entrepreneurship Business

Book Chapter
Year: 2024. Pages: 58-64 .
Authors: K. Selvasundaram; Rishika Yadav; A Aruna; Bilal Ahmad Dar; Geetha Manoharan; Manyam Kethan; Ivanenko Liudmyla
DOI 10.1201/9781003532026-10 Crossref Crossref: 1 Scopus Scopus: 1

Improving Mutual Fund Performance Analysis through the Fusion of CNN-LSTM and Explainable AI Techniques

Conference Paper
Year: 2024.
Authors: Raju B P G; Navya Francis; N.Venkatarathnam; Kavita Mahar; Manyam Kethan; I Infant Raj
DOI 10.1109/ICEEICT61591.2024.10718505 Crossref Crossref: 2 Scopus Scopus: 2

RISE OF THE RURAL RICH-CHANGING THE DYNAMICS OF RURAL MARKETING

Journal Article

AND ALLIED SCIENCES (IJBMAS)

Journal Article
Authors: CHOUDHURY, DEEPJYOTI

FDI IN RETAIL SECTOR, TRADE AND EXCHANGES IN INDIA

Journal Article
Year: 2014.
Showing 1 to 8 of 23 publications