Selvasundaram K
VIDWAN ID: 138422

Dr Selvasundaram K

Male Doctor of Philosophy
Professor
SRM Institute of Science and Technology (2023 - 2024)
Tamil Nadu
Expertise: Business, Finance
11 Publications
0 Projects
17 Scopus Citations
11 CrossRef
14 Years 9 Months Total Experience
Publications
11 Total
Articles
9
Chapters
1
Proceedings
1
Activity

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Scopus Scopus
17 Citations
3 h-index
CrossRef CrossRef
11 Citations
2 h-index
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Personal Details

Doctor of Philosophy
2014
N/A
Professor
Mar 2023 – Sep 2024
SRM Institute of Science and Technology
Professor
Jan 2010 – Mar 2023
SRM Institute of Science and Technology | Department of Commerce - KTR
Social Sciences
Business, Finance

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Scholarly Work

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Scholarly Publications

An overview of empirical study on employability skills among college youth in 21st century

Journal Article
Year: 2016. Volume: 40 , Issue: 2 , Pages: 40-45 .

Forecasting the performance of ai-driven stocks: A time series analysis

Journal Article
Indian Journal of Finance. Year: 2026. Volume: 20 , Issue: 5 , Pages: 8-36 .
Authors: Amirtha L. L.; Yazhini S.; Ramalakshmi R.; A. Duraisamy; K. Selvasundaram; R. Sridharan

Analyzing The Impact of Motivational Drivers on User Satisfaction in Online Gaming, with The Mediating Factor User Addiction

Journal Article
International Journal of Accounting and Economics Studies. Year: 2025. Volume: 12 , Issue: 6 , Pages: 718-727 .
Authors: S. Dilli Rani; K. Selvasundaram

Analyzing The Mediating Role of User Satisfaction between The Antecedents of Playing Online Games and User Loyalty

Open Access
Journal Article
International Journal of Accounting and Economics Studies. Year: 2025. Volume: 12 , Issue: 5 , Pages: 1115-1127 .
Authors: S Dilli Rani; K Selvasundaram

Development of Technological Advancement, Innovation and Machine Learning and their Influence on Entrepreneurship Business

Book Chapter
Year: 2024. Pages: 58-64 .
Authors: K. Selvasundaram; Rishika Yadav; A Aruna; Bilal Ahmad Dar; Geetha Manoharan; Manyam Kethan; Ivanenko Liudmyla

Information Systems and Digital Marketing: Driving Sustainable Consumer Behavior

Open Access
Journal Article
Year: 2024. Volume: 22 , Issue: 2 , Pages: 2029-2043 .
Authors: Archana Singh; K. Selvasundaram

A Study on Women Customers’ Financial Choice with Loyalty and Cross Buying Behavior towards Traditional Silk Sarees in Kancheepuram

Open Access
Journal Article
Year: 2024. Volume: 22 , Issue: 2 , Pages: 8952-8957 .
Authors: S. Sivakavitha

Safeguarding Cryptocurrency Transactions: Leveraging Blockchain and Machine Learning for Enhanced Financial Security

Conference Paper
Year: 2024. Volume: 390 , Pages: 99-110 .
Authors: Sunil Mishra; K. Selvasundaram; Chinnem Rama Mohan; P. Raman; Syed Nisar Hussain Bukhari; Dharini Raje Sisodia
Showing 1 to 8 of 11 publications