Ministry of Education
Mahabub Basha
VIDWAN ID: 128125

Prof Mahabub Basha

Male Doctor of Philosophy
Assistant Professor (Grade-I)
International Institute of Business Studies, No.70, Sujatha Complex, KHB Main Road, RT Nagar, Bangalore-560 032
Karnataka
Expertise: Business, Finance
ORCID 0000-0002-5998-3262 Scopus 58135362200 Google Scholar Jz5HMw8AAAAJ
View older version My Dashboard
39 Publications
4 Projects
340 Scopus Citations
159 CrossRef
9 Years 8 Months Total Experience
Publications
39 Total
Articles
20
Chapters
10
Proceedings
9
Activity

No publication activity to display.

Scopus Scopus
340 Citations
12 h-index
CrossRef CrossRef
159 Citations
7 h-index
Google Scholar Google Scholar

Loading Scholar statistics...

Professional Recognition

Best Teacher award
2020
Aditya Institute of Management Studies

Community & Membership

IQAC
Assistant Co-coordinator
Jan 2019
Indian Accounting Association
Permanent
Jan 2021

Personal Details

Doctor of Philosophy
2024
CARDAMOM PLANTERS ASSOCIATION COLLEGE
Assistant Professor (Grade-I)
Dec 2021 – Present
International Institute of Business Studies, No.70, Sujatha Complex, KHB Main Road, RT Nagar, Bangalore-560 032
Assistant Professor
Feb 2016 – Dec 2020
Bangalore University, Bangalore
Social Sciences
Business, Finance

Related Profiles

Co-Authors (29)

Dr Lakshminarayana K
Dr Lakshminarayana K Visvesvaraya Technological University, Belagavi
Prof Malini Tn
Prof Malini Tn Nitte Meenakshi Institute of Technology, BANGALORE
Mr Kathari Santosh
Mr Kathari Santosh C M R Institute of Technology, BANGALORE
Dr Bhasker Pant
Dr Bhasker Pant Graphic Era University, Dehradun
Dr Shouvik Kumar Guha
Dr Shouvik Kumar Guha The West Bengal National University of Juridicial Sciences, Kolkata
Dr V K Arthi
Dr V K Arthi Sri Ramakrishna Engineering College
Dr Arti Singh
Dr Arti Singh Indira Gandhi National Open University
Dr Ashutosh Singh
Dr Ashutosh Singh G.L.A University, Mathura
Dr Chetan J Shelke
Dr Chetan J Shelke Alliance University. Bangalore
Dr Ramesh Babu Sontineni
Dr Ramesh Babu Sontineni Seshadri Rao Gudlavalleru Engineering College
Dr BHADRAPPA HARALAYYA
Dr BHADRAPPA HARALAYYA LINGARAJ APPA ENGINEERING COLLEGE, BIDAR
Dr Vijayanand N
Dr Vijayanand N Pondicherry Univeristy, Puducherry
Dr Karumuri Venkateswarlu
Dr Karumuri Venkateswarlu Madanapalle Institute of Technology & Science, Madanapalle
Dr M KETHAN
Dr M KETHAN International Institute of Business Studies, No.70, Sujatha Complex, KHB Main Road, RT Nagar, Bangalore-560 032
Dr Sharma K R S
Dr Sharma K R S Jawaharlal Nehru New College of Engineering
Prof Anita Gehlot
Prof Anita Gehlot UTTARANCHAL UNIVERSITY, DEHRADUN
Dr Krishnamoorthi M
Dr Krishnamoorthi M Kristu Jayanti College, K. Narayanapura, Kothanur P.O. Bengaluru 560077
Dr Naveenan R V
Dr Naveenan R V Christ University, Bangalore
Dr RAMACHANDRAN K K
Dr RAMACHANDRAN K K Dr.G.R.Damodaran College of Science
Dr Prabakar S
Dr Prabakar S Sona College of Technology
Dr NAKKA VENKATARATHNAM
Dr NAKKA VENKATARATHNAM Sambhram Institute of Technology, BANGALORE
Mr K. Saketh Reddy
Mr K. Saketh Reddy International Institute of Business Studies, No.70, Sujatha Complex, KHB Main Road, RT Nagar, Bangalore-560 032
Mr Ashok Mammen V
Mr Ashok Mammen V Nagarjuna College of Engg. & Technology, BANGALORE
Dr Lokesh G R
Dr Lokesh G R Nagarjuna College of Engg. & Technology, BANGALORE
Prof Atish Mane
Prof Atish Mane N/A
Dr Rajeshwari S
Dr Rajeshwari S Christ University, Bangalore
Dr Kamal Ahmad
Dr Kamal Ahmad Hemwati Nandan Bahuguna Garhwal Univeristy, Srinagar, Garhwal
Dr Jayasri Kotti
Dr Jayasri Kotti GMR Institute of Technology
Dr Aisha Banu
Dr Aisha Banu Alliance University. Bangalore

Scholarly Work

A STUDY ON CUSTOMER RELATIIONSHIP AND EFFECTIVE MANAGEMENT OF RESOURCES IN IOCL RETAIL WITH REFERENCE TO BABU RAJA RAM FUEL STATION
Other
Role: Other
Amount: ₹2.40 Lac
Duration: 2023 – Ongoing
A STUDY ON CUSTOMER SATISFACTION IN DHOBHIDOSTH WITH REFERENCE TO BENGALURU RURAL
Completed
Role: Other
Amount: ₹25,000
Duration: 2022 – Ongoing
THE IMPACT OF KEY FACTORS AFFECTING BUYING BEHAVIOUR OF RESIDENTIAL APARTMENTS IN LAKSHYA CONSTRUCTIONS IN BENGALURU
Completed
Role: Other
Amount: ₹1.10 Lac
Duration: 2022 – 2022
A Study on the level of Customer Satisfaction towards Services provided by Vin Enterprise in Bengaluru Urban
Completed
Role: Other
Amount: ₹92,000
Duration: 2022 – 2022

A study on construction optimal portfolio using co-integration approach

University Bharathiyar University
Year 2024
Downloads 0

Rural Digital Marketing Strategies and Challenges for Micro and Small Scale Industries :A Post COVID-19 Scenario

Dr.A.M.Mahaboob Basha
Dr.M.Kethan
Mr.S.Mahabub Basha
- Application No. : 202241036595 Filed : 07-07-2022
Published : 07-07-2022 Published

Evaluation of the Micro Credit Bank's Audit and Local Regulatory System

International Institute of Business Studies
- Patent No. : 18785 Filed : 15-02-2022
Published : 22-06-2022 Published

Scholarly Publications

An Empirical Analysis of Machine Learning and Strategic Management of Economic and Financial Security and its Impact on Business Enterprises

Book Chapter
Year: 2024. Pages: 26-32 .
Authors: Basha S Mahabub; Bhadrappa Haralayya; Dharini Raje Sisodia; Mohit Tiwari; Sandeep Raghuwanshi; K. G. S. Venkatesan; Astha Bhanot
DOI 10.1201/9781003532026-5 Crossref Crossref: 2 Scopus Scopus: 5

Trust in the Digital Marketplace: The Strategic Impact of Online Reviews on Brand Image and Buying Behaviour

Open Access
Journal Article
Indian Journal of Information Sources and Services. Year: 2026. Volume: 16 , Issue: 2 , Pages: 423-430 .
Authors: N. Ashwini; T. N. Malini; P. R. Madhu Shree; S. Srinivas; K. Lakshminarayana; Veera Shireesha Sangu; S. Mahabub Basha
DOI 10.51983/ijiss-2026.16.2.42

Green HRM Practices and Workforce Sustainability in Indian Software Firms: The Mediating Role of Employee Retention Using SEM

Open Access
Journal Article
Indian Journal of Information Sources and Services. Year: 2026. Volume: 16 , Issue: 2 , Pages: 243-250 .
Authors: G. Geethanjali; J. Suresh; Jalaja Anilkumar; Obulesu Varikunta; Thejasvi Sheshadri; N. Lohit; S. Mahabub Basha
DOI 10.51983/ijiss-2026.16.2.25

AI and Machine Learning in Portfolio Management: Strategies and Outcomes

Conference Paper
Year: 2025.
Authors: Santosh Rupa Jaladi; Preetha Chandran; Siddanagouda Policepatil; Monica S; N. Venkatarathnam; Mahabub Basha S
DOI 10.1109/ICONSTEM65670.2025.11374701

Using Machine Learning for Dynamic Pricing Strategies in Retail and Online Markets

Conference Paper
Year: 2025.
Authors: Ashok Mammen V; Manjunath V S; S. Thilaga; T.M. Suresh Kumar; Vinod Varma Kanumuri; Mahabub Basha S
DOI 10.1109/ICONSTEM65670.2025.11374674

Analysis of Social Media Marketing Impact on Consumer Behaviour

Book Chapter
Year: 2024. Pages: 250-255 .
Authors: Rajesh Vemula; Basha S Mahabub; V Jalaja; K. V. Nagaraj; Venkateswarlu Karumuri; Manyam Ketha
DOI 10.1201/9781003532026-44

Artificial Intelligence Application for Effective Customer Relationship Management

Journal Article
Year: 2022. Pages: 2019-2023 .
Authors: Somanchi Hari Krishna; N. Vijayanand; Achanta Suneetha; S Mahabub Basha; S. Chandra Sekhar; A. Saranya
DOI 10.1109/ic3i56241.2022.10073038 Crossref Crossref: 17 Scopus Scopus: 20

Revolutions of Blockchain Technology in the Field of Cryptocurrencies

Journal Article
Year: 2022.
Authors: Mahabub Basha S.; Manyam Kethan; Venkateswarlu Karumuri; Shouvik Kumar Guha; Anita Gehlot; Durgaprasad Gangodkar
DOI 10.1109/smart55829.2022.10047225 Crossref Crossref: 6 Scopus Scopus: 6
Showing 1 to 8 of 39 publications